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Campbell Soup Company Makes the Grade by Further Reducing the Sodium in Kids Soups

All Twelve Varieties Now Qualify As “Healthy” FoodsCAMDEN, N.J., Jan 08, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) continues its commitment to
sodium reduction with its 12 Campbell’s(R) Kids
soups, reformulated to contain 480 milligrams of sodium per serving. Now
popular favorites like Campbell’s(R) Chicken &
Stars, Double Noodle(R) and Chicken NoodleO’s(R)
soups meet the government criteria for “healthy” foods – controlled for
fat, saturated fat, cholesterol, sodium and being a good source of a
positive nutrient like vitamin A.

The newly-reformulated soups are the latest to come to market as part of
Campbell’s ongoing commitment to wellness, for a total of 78 soups in
the portfolio at the healthy levels for sodium. By leveraging a
combination of unique, lower sodium natural sea salt and expertise in
flavor design, Campbell has been able to deliver lower sodium options
without sacrificing taste.

“We know how important it is for mom to feel good about what she serves
her family, so reducing the sodium in our kids soup to the healthy level
has been a top priority for Campbell,” said Eric Christianson, Director, Campbell’s
Condensed Soup. “We take pride in the fact we’re able to provide
foods that deliver good nutrition moms want and great taste kids love.”

Nutrition Experts Say: Take Your Soup to School

Jodie Shield, registered dietitian and co-author of Healthy Eating
for Kids: How Your Children Can Eat Smart from 5-12, says “start the
year off right by adding kids soup for lunch. January is not only cold
for much of the country; it’s also National Soup Month so it’s the
perfect time.”

“Kids spend most of their day in school, so making sure they’re fueled
with a healthier lunch is important to keep them going throughout the
day,” says Shield. “Add Campbell’s Kids soups in an insulated
container and you’ll know they’re getting a warm, filling, nutritious
lunch that they will enjoy, and are less likely to swap for something
else as kids often do at lunchtime.”

The newly-reformulated Campbell’s Kids soups contain 110 calories
or less, 3g fat or less, 0g trans fat, 480mg sodium, and are a good
source of vitamin A (per one cup serving prepared). Plus, none of the
soups contain MSG, preservatives or artificial flavors. Varieties
include:


Campbell’s(R) Chicken & Stars soup


Campbell’s(R) Double Noodle(R)
soup


Campbell’s(R) Chicken NoodleO’s(R)
soup


Campbell’s(R) Disney(R) Princess
soup


Campbell’s(R) Cars(TM) soup


Campbell’s(R) Shrek(TM)
soup


Campbell’s(R) Dora the Explorer(TM)
soup


Campbell’s(R) Mega Noodle soup


Campbell’s(R) Chicken Alphabet soup


Campbell’s(R) Curly Noodle soup


Campbell’s(R) Goldfish(R) Pasta
soup


Campbell’s(R) Goldfish(R)
Pasta and Meatball soup

On store shelves now, Campbell’s Kids soups are available at
supermarkets, mass merchandise and club stores nationwide. The suggested
retail price is $1.38 – $1.69. For more information, visit Campbell’s
web site for kids at www.myslurp.com/parents.aspx.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

(1) Study conducted by Campbell’s Research and Development,
Sensory & Product Guidance, late-May through late-June, 2008, among 300+
kids ages 7 – 10.

Dora the Explorer and all related titles, logos and characters (C) 2006
Viacom International Inc. Goldfish and Goldfish Character
are trademarks of Pepperidge Farm Incorporated.

SOURCE: Campbell Soup Company

Juli Mandel Sloves 
Campbell Soup Company 
(856) 342-3717 
[email protected] 
or 
Jenna Kereiakes 
Weber Shandwick 
(312) 988-2337 
[email protected]