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Campbell Soup Company Mobilizes Moms to Support Commitment to Heart Health

Parenthood’s Monica Potter and NFL Mom Deborah Johnson Share their Stories, Urge Others to Address their Hearts

CAMDEN, N.J., Jan 05, 2011 (BUSINESS WIRE) — More than42 million American women have some form of heart disease and risk factors are on the rise, according to the newly released Heart Disease and Stroke Statistics 2011 Update: A Report from the American Heart Association1. The report also stresses prevention strategies as key to winning the war against the disease. That’s why Campbell Soup Company (NYSE: CPB) is teaming up with the American Heart Association’s Go Red For Women movement for the fifth consecutive year of its signature “AdDress Your Heart” campaign. The aim is to help mobilize all women – especially moms – to take action against this preventable disease, the number one killer of women in America.


Campbell is partnering with two inspiring moms, Monica Potter, a real-life mother of three, who plays a mom on NBC’s Parenthood, and NFL mom Deborah Johnson, to address their hearts and help others do the same by telling their stories on video at CampbellsAdDressYourHeart.com. Both Potter and Johnson have been personally affected by heart disease – which claimed the lives of Potter’s father and both of Johnson’s grandmothers. To further the cause, they’re also asking people to watch and share the videos. For every video viewed through March 31, 2011, Campbell will make a $1 donation to the American Heart Association’s Go Red For Women movement, up to $625,000.


“I know how devastating heart disease can be. But it’s critical to remember that there are things people can do right now to prevent it,” said Potter. “I’m proud to partner with Campbell on this important initiative, and as a mom, it’s never been more important to be a role model for my family by protecting my heart.”


Campbell’s Commitment to Heart Health


Campbell Soup Company is committed to promoting heart health through the products it makes and the causes it supports. In addition to donating more than $3.6 million by 2012 and reaching more than 330 million people so far through the “AdDress Your Heart” campaign with information about the cause, Campbell also offers more than 100 convenient, great-tasting products that fit into a heart-healthy lifestyle. This includes all 25 Campbell’s(R) Healthy Request(R) soups, Low Sodium V8(R) 100% vegetable juices and Prego(R)Heart Smart(TM) Italian sauces. All of these products have been screened and verified to meet the American Heart Association’s certification criteria to display its heart-check mark.


“Heart disease is still the number one killer of women, which is why we continue to support this important cause and provide great-tasting, heart-healthy products,” said Michael Barkley, Campbell’s Vice President, Ready to Serve Soups. “What makes this year’s program so special is that we’re mobilizing moms, who are the heart of the family, to help make a difference for themselves and for others.”


Celebrating Fashion and Family


In honor of American Heart Month, Potter and Johnson will walk the red carpet at the Woman’s Day Red Dress Awards on February 8 in New York City in one-of-a-kind Campbell red dresses designedby Project Runway Season 6 winner Irina Shabayeva. Potter and Johnson’s Campbell red dresses will combine the symbol of women’s heart health – the red dress – with iconic Campbell imagery.Shabayeva’s designs have received high praise in the fashion world, and Campbell has a long-standing fashion tradition, from the red dresses featured in ads from the 1920s to the classic Campbell paper dress of the 1960s to contemporary dresses by leading fashion designers for the AdDress Your Heart program over the past five years. People can visit CampbellsADdressYourHeart.com through January 21, 2011 to enter a sweepstakes for a chance to join Potter and Johnson on the red carpet at the Woman’s Day Red Dress Awards.


About Campbell Soup Company


Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.


1 Roger V, Go A, Lloyd-Jones D et al. Heart disease and stroke statistics–2011 update: a report from the American Heart Association. Circulation. 2011. Published online ahead of print December 15, 2010.


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SOURCE: Campbell Soup Company


Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Emily Jane Meyer, 312-988-2212
ejmeyer@webershandwick.com