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Campbell Soup Company Partners with National FFA to Preserve Barns across the Country

Supports Future of American Agriculture With Its Help Grow Your Soup™
Program

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 5, 2009–
For more than 110 years, Campbell Soup Company (NYSE:CPB) has
been committed to supporting farmers who grow the quality ingredients
that go into each can of Campbell’s® condensed
soup. This fall, as part of its Help Grow Your Soup™ program,
Campbell is partnering with the National FFA Organization and the
National FFA Alumni to showcase the contributions made by the American
farmer by preserving barns and bringing to life the special stories of
how good food is grown. Combined with the support previously provided to
FFA, Campbell has now pledged $500,000 to champion programs in
agricultural education that will help high school students become future
leaders in the agriculture industry and their communities.

To help Campbell highlight the importance and diversity of today’s
American farming industry, the FFA identified 10 farms, each with a
unique story and a barn in need of preservation. The personal accounts
of these truly American farms and families, as well as a rich history of
each barn, are featured on HelpGrowYourSoup.com.
The farms are located in the following communities:

  • Bark River, Mich.
  • Bloomfield Hills, Mich.
  • Brainerd, Minn.
  • Climax, N.C.
  • Lewis, Iowa
  • Seneca, S.C.
  • Staunton, Va.
  • Thorntown, Ind.
  • Union Bridge, Md.
  • White Hall, Ill.

Showcasing American Farming Legacies

Visitors to HelpGrowYourSoup.com
can learn about all 10 farms, including the Bowers School Farm, which
has been a symbol of agriculture education in its Michigan community
since 1966, and the Neil B. McPhail Farm in South Carolina, which has
been in operation for more than 100 years and supported four generations
of the McPhail family.

Campbell also has a record of agriculture leadership; from cultivating
unique vegetable seeds to working with farmers to develop and promote
sustainable agricultural practices. These stories are also featured on
the website, as well.

“Since 1897, Campbell’s condensed soups have been nourishing
generations of American families with the help of farmers who grow the
vegetables that go into our products,” said Eric Christianson, Business
Director, Campbell’s condensed soup. “We’re proud to give back to
the farming community by continuing our support for FFA, which will
enable us to preserve five more barns, the iconic symbol of the American
farm.”

Every Vote Counts

Visitors to the site can vote for their favorite story and the
corresponding barn they hope to see preserved. The five barns receiving
the most votes will be announced in January 2010. For every vote cast on
or before January 5, 2010, Campbell will donate $1 (up to $250,000) to
the National FFA Organization.

“With the support of Campbell Soup Company, we have an opportunity to
educate future leaders in the field and raise awareness for the
importance of farming and of knowing the origin of our food,” said Larry
D. Case, National FFA Advisor and CEO. “It has become increasingly
important to arm our future leaders with knowledge about leading
agriculture advancements and sustainable farming practices to ensure
quality food is grown.”

Campbell and FFA Support American Agriculture

Campbell launched the Help Grow Your Soup campaign last fall by
establishing a partnership with FFA to help support agriculture
education nationwide. To date, Campbell and the FFA have restored five
barns across the country and planted community gardens in New York,
Atlanta, Chicago, Detroit and Camden, N.J.

About The National FFA

The National FFA Organization was founded in 1928 as the Future Farmers
of America in support of agricultural education in schools around the
country. FFA prepares its members for more than 300 careers in the
science, business and technology of agriculture and has many educational
programs in place to foster leaders who will make sure our natural
resources are wisely used. Today’s FFA has more than half a million
members, 7,400 chapters in schools and 1,250 active alumni affiliates
across the United States, Puerto Rico and the Virgin Islands.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of marketleading
brands including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.”
For more information on the company, visit Campbell’s website at www.campbellsoup.com.

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Source: Campbell Soup Company

Campbell Soup Company
John Faulkner
856-342-3738
[email protected]
or
Weber
Shandwick
Caroline Thomas
312-988-2305
[email protected]