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Campbell Soup Company Partners with the GRAMMY Foundation(R) to Help Children Rediscover Music in Schools

Press Releases

Labels for EducationTM Taps
Three-Time GRAMMY
® Award Winner Trisha Yearwood to
Launch Enhanced Program

CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 10, 2009–
Campbell Soup Company (NYSE: CPB) and the GRAMMY Foundation®
today announced plans to make music education more accessible in tens of
thousands of schools across America. Research has shown that when
students have access to arts, they tend to also perform better in the
classroom.1 Unfortunately, music programs are being
eliminated at many elementary and secondary schools due to the budget
pressures impacting schools across the country.

To help address this disturbing trend, Campbell is partnering with the
GRAMMY Foundation to provide schools access to the sort of innovative
resources needed to offer students a well-rounded music education.
Through the partnership, the GRAMMY Foundation’s proprietary Discovery
Through Music™
curriculum will be made available to nearly 60,000
schools nationwide that are registered in this year’s Labels for
program. Customized for children in kindergarten through 6th
grade, the new curriculum will help young students understand the basic
elements of music, including beat, tempo, rhythm and pitch, and apply
these fundamentals as part of lesson plans for language arts, math,
science and technology.

The partnership was announced at the GRAMMY Museum in Los Angeles,
Calif., by three-time GRAMMY® Award-winning singer,
Trisha Yearwood, who pledged her support for the initiative. Yearwood
talked about the importance of music education in her life and gave
recognition to the music teachers that always encouraged her to explore
an interest in music. “Learning about music not only fueled my career,
but it also helped me to become a stronger student by thinking
creatively about how to learn and explore new ideas,” said Yearwood. The
singer is also a bestselling cookbook author, having secured a spot on The
New York Times
best-seller list for her cookbook, Georgia Cooking
in an Oklahoman Kitchen

Several GRAMMY Foundation Artist Ambassadors, including Carolina Liar
members Chad Wolf and Rickard Göransson, Crosby Loggins, Dave Koz and
Mindi Abair, also were in attendance to endorse the new partnership.
These artists will participate in and help promote the program during
the upcoming school year.

Enhanced Campbell’s Labels for Education Program

For more than 30 years Campbell’s Labels for Education program
has been committed to providing educational resources to schools across
the country. Since the program’s inception in 1973, billions of labels
have been redeemed and more than $110 million in educational resources
and equipment, including computers, athletic gear, and even vans, have
been provided to participating schools.

“Today, there is a disturbing lack of support for arts in far too many
elementary and middle schools,” said Mike Salzberg, President, Campbell
Sales Company. “As we reinvigorate our Labels for Education
program this year to support arts, athletics and academics, we are
confident that with the support of the GRAMMY Foundation, we will begin
to achieve our shared goal of nourishing the potential of our kids by
improving access to music education in our schools and communities.”

Participation in Labels for Education continues to be easy,
because Campbell products are consumed in nearly every home in America.
Leading products for redemption include Campbell’s two most
popular soups, Chicken Noodle and Tomato, as well as Pepperidge Farm
and 12 varieties that comprise the Campbell’s Kids
soup line-up. These soups, which include Double Noodle and Chicken with
Stars, are offered at healthy sodium levels and are made with whole
grain pasta.

“Discovery Through Music” Curriculum

Students with a passion for music will be excited to experience the
proprietary six-week Discovery Through Music curriculum designed
by the GRAMMY Foundation in partnership with Labels for Education.
“The GRAMMY Foundation is committed to music education in schools
because it benefits students and fundamentally contributes to our
culture by inspiring future generations of music makers,” said Neil
Portnow, President/CEO of The Recording Academy® and
the GRAMMY Foundation. “The Discovery Through Music curriculum is
designed to teach children to explore and discover music within the
context of other subject areas like math and science, which will help
students to think more creatively throughout their lives.”

GRAMMY Artist Ambassadors Support Partnership

A number of rising young artists currently represent the GRAMMY
Foundation through its Artist Ambassador program. As part of the
partnership with Campbell, these ambassadors will be visiting selected
schools nationwide to discuss their experiences in the music industry
and inspire young students to pursue their potential through music.

To further recognize and celebrate the partnership with the Labels
for Education
program, GRAMMY Foundation Artist Ambassador and
singer/songwriter Crosby Loggins is offering a free download of his
song, “Time to Move,” at until December 31, 2009.

About the GRAMMY Foundation

The GRAMMY Foundation was established in 1989 to cultivate the
understanding, appreciation and advancement of the contribution of
recorded music to American culture — from the artistic and technical
legends of the past to the still unimagined musical breakthroughs of
future generations of music professionals. The Foundation accomplishes
this mission through programs and activities that engage the music
industry and cultural community as well as the general public. The
Foundation works in partnership year-round with its founder, The
Recording Academy, to bring national attention to important issues such
as the value and impact of music and arts education and the urgency of
preserving our rich cultural heritage. For more information, please

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including Campbell’s, Pepperidge Farm,
Arnott’s, and V8. For more information on the company,
visit Campbell’s website at

1 National Educational Longitudinal Study (NELS: 88),
University of California-Los Angeles

Source: Campbell Soup Company

Campbell Soup Company
John Faulkner
[email protected]
Nora Sarrawi
[email protected]

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