CAMDEN, N.J.--(BUSINESS WIRE)--Nov. 4, 2003--
NFL Fans Across America Can Join the Fight Against Hunger
With a simple mouse click, NFL fans across the country can help
direct much-needed donations to help feed America’s hungry.
Campbell’s(R) Chunky soup has officially launched Click for Cans(TM),
which is part of Campbell’s season-long Tackling Hunger 2003 effort.
The program aims to raise awareness for the issue of hunger and
provide a significant donations to food banks nationwide.
Click for Cans is a unique on-line food drive on the Chunky soup
website, www.chunky.com. To participate, fans simply need to click on
the helmet logo of their favorite NFL team. For every click, Campbell
Soup Company will make a donation of one can of Campbell’s soup in the
name of the fan’s designated team to food banks across the country.
The Click for Cans website intends to raise a 5,000,000 can soup
Click for Cans donations are made over the course of the year to a
variety of hunger relief charities across the country, in NFL cities
and in many of the 30,000 communities of Campbell retail partners.
Click for Cans will run until the 5,000,000 can goal is reached.
A Serious Issue
Hunger continues to be a very serious problem in the United
States. According to the USDA, more than 33 million Americans do not
always know where their next meal will come from, including 13 million
children who are affected by hunger.
“We are very excited to again offer consumers the opportunity to
Click for Cans,” said Jeremy Fingerman, President, U.S. Soup –
Campbell Soup Company. “This program offers an immediate and impactful
way for Americans to join us in making a difference in communities
across the country.”
Campbell and the NFL have been working together to tackle hunger
across the country since 1997, with a six-season total donation of
more than 32 million pounds of food that have been donated to
hunger-relief charities across the country. Last season alone, the
Chunky/NFL Tackling Hunger program donated more than 6 million cans of
soup. This season, the goal is to surpass that impressive total.
For more information on the Campbell’s Chunky/NFL Tackling Hunger
2003 program, visit www.chunky.com. To find a local America’s Second
Harvest hunger relief agency in your neighborhood, visit
About Campbell Soup Company: Campbell Soup Company is a global
manufacturer and marketer of high quality soup, sauces, beverage,
biscuits, confectionery and prepared food products. The company owns a
portfolio of more than 20 market-leading businesses each with more
than $100 million in sales. They include “Campbell’s” soups worldwide,
“Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge
Farm” cookies and crackers, “V8” and “V8 Splash” juices, “Pace”
Mexican sauces, “Prego” pasta sauces, “Franco-American” pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom,
“Arnott’s” biscuits in Australia and “Godiva” chocolates around the
world. The company also owns dry soup and sauce businesses in Europe
under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably
supported by 25,000 employees worldwide. For more information on the
company, visit Campbell’s website on the Internet at
America’s Second Harvest is the nation’s largest domestic
hunger-relief organization with a national network of more than 200
regional food banks and food-rescue programs, serving all 50 states
and Puerto Rico. It distributes 1.4 billion pounds of donated food and
grocery products annually. America’s Second Harvest’s network supports
approximately 50,000 local charitable agencies, operating more than
94,000 food programs, including food pantries, soup kitchens, women’s
shelters, Kids Cafes and Community Kitchens. These local organizations
provide emergency food assistance to 23 million hungry Americans,
including more than nine million children and almost three million
seniors each year. For more information, visit the web site at
CONTACT: Campbell Soup Company
John Faulkner, 856-342-3738
Weber Shandwick Worldwide
Jerry Gleason, 312-988-2277
SOURCE: Campbell Soup Company
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