caret-down

Campbell Soup Company Sponsors Camden Exhibit at Philadelphia Flower Show

“Soup & Salad” Garden to Find Permanent Home at Campbell’s HeadquartersCAMDEN, N.J., Feb 26, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE: CPB) is the sponsor of “Soup &
Salad: From Camden to the World” an exhibit at the 2010 Philadelphia
Flower Show. The “Soup & Salad” garden will find a permanent home at the
new Campbell Employee Center, currently under construction at the
company’s headquarters.

The exhibit is being produced by the Camden City Garden Club and the
Camden Children’s Garden and will be on display at the Philadelphia
Flower Show from Feb. 28 through Mar. 7 at the Pennsylvania Convention
Center in Philadelphia.

Aimed at promoting nutrition and the accessibility of fresh and healthy
food, this year’s exhibit represents a children’s vegetable garden and
focuses on the variety of vegetables grown throughout the South Jersey
region. The display aims to educate visitors about how to grow and
prepare their own vegetables, even in an urban setting.

According to the garden’s designers, “salad” specifically symbolizes the
mission of the Camden City Garden Club and its ever-expanding Community
Gardening Program. The “soup” component of the exhibit represents
Campbell Soup Company, founded in Camden in 1869, and The Campbell Soup
Foundation, a long-time supporter of the Camden City Garden Club, Camden
Children’s Garden and other nonprofit organizations in the city.

The new Campbell Employee Center is scheduled to open in June 2010.

Background on Campbell’s Expansion in Camden

In February 2007, Campbell announced plans to expand and enhance its
World Headquarters. Campbell revised its plans in February 2008, broke
ground on the 80,000-square foot Campbell Employee Center in October
2008 and completed the steel phase of construction in April 2009.

Plans call for an adjacent office park set on approximately 100 acres,
with Campbell’s campus covering approximately 40 acres. Most of the
parcels to be included in the proposed office park previously contained
vacant and neglected buildings and empty lots.

Campbell is investing approximately $90 million in the project,
including its new facility, 40-acre campus and the planned office park;
government agencies are investing approximately $23 million to upgrade
roadways and other utilities in the area.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About the Community Gardening Program of the Camden City Garden Club

The Community Gardening Program of the Camden City Garden Club and the
Camden Children’s Garden is celebrating its 26th season of helping to
nourish and beautify the Camden community. Through this program, Camden
residents learn as they work hand-in-hand with the Garden Club to create
and maintain scores of food-producing community garden sites. Club
members clean up trash-strewn lots and help renovate them into
productive community gardens. In turn, this helps rejuvenate
neighborhoods and promote healthy lifestyles. In a city like Camden,
where there is an overabundance of empty, trash-strewn lots – more than
4,000 city-owned lots and another 8,000 abandoned lots – neighborhoods
are being transformed through the Club’s gardening projects and tree
plantings. The Club is operated from the Camden Children’s Garden on the
Camden Waterfront. The Community Gardening Program is supported by
grants from the William Penn Foundation and other private funders.

SOURCE: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio
(856) 968-4390
or
Bellevue Communications Group
Susan Buehler/Kim Maialetti
(215) 893-4284 or (215) 893-4279