Campbell Partners with Emmy Award-Winning Chef Christina Pirello to Show Kids that Eating Well Can Be Fun and Delicious
CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 17, 2009–
Campbell Soup Company’s (NYSE: CPB) North America Foodservice
division is sponsoring “Wellness Workshops” at schools across the
country to show students that preparing and eating healthy meals with
vegetables, fruit and whole grains can be fun.
The Workshops will feature Emmy Award-winning host of the television
series Christina Cooks!, Christina Pirello, and Food stylist
David Leathers, who will teach the students about nutrition through
interactive cooking demonstrations using healthy foods. Six elementary
schools throughout the U.S., including schools in New Jersey, New
Mexico, Florida, Texas and California will host the Wellness Workshops.
Students will create their own “salad paintings” by arranging carved
fruits, vegetables and whole grains on a plate and “painting” their
creations with salad dressings in squirt bottles. Throughout the day,
students will learn about the importance of whole grains, vegetable
nutrition and how different vitamins, minerals and nutrients can help
keep their bodies strong.
Mr. Leathers, an expert in the art of fruit and vegetable carving, will
show kids how much fun it can be to play with your food by teaching them
how to turn everyday fruits and vegetables into fun characters and
“Kids love Campbell’s products, and our expanded portfolio of wellness
soups and snacks is enabling schools to provide children with their
favorite, nourishing food away from home,” said Joe Kiely, Vice
President and General Manager-Campbell’s North America Foodservice.
“Through this initiative we are taking our commitment to childhood
nutrition one step further by providing schools with a way to educate
kids about the importance of eating a healthy diet.”
The Wellness Workshop tour is the most recent example of how Campbell is
delivering on its commitment to the Alliance for a Healthier Generation
– a partnership between the American Heart Association and the William
J. Clinton Foundation. In October, Campbell announced that it had
reformulated and expanded its popular line of Campbell’s®
soup and Pepperidge Farm® products served in schools.
The line now includes lower sodium formulations of some of kids’
favorite soups in 50 oz. cans, including Campbell’s Chicken &
Stars soup, Campbell’s Vegetarian Vegetable Alphabet soup and Campbell’s
Mega Noodle soup; four varieties of Campbell’s®
Healthy Request® soups and 10 Pepperidge Farm
products. Each of these products now meets the Alliance for a Healthier
Generation’s Guidelines for Competitive Foods sold in schools.
As the Emmy Award-winning host of the television series Christina
Cooks! and the author of four best-selling cookbooks, Christina
Pirello has been teaching cooking classes in a variety of settings –
including natural food stores and corporate boardrooms – throughout the
U.S. for more than 10 years.
After graduating as valedictorian from Pennsylvania Culinary Institute
at age 18, David Leathers studied fruit and vegetable carving at The
Andy Mannhart Academy in Luzern, Switzerland. Since then, David has
released three instructional DVDs, started his own food carving company
and makes frequent television appearances.
About Campbell Foodservice
Since 1965, Campbell’s North America Foodservice division has been a
trusted food service partner, committed to providing restaurants,
schools and institutions with great-tasting, nutritionally balanced
products. These include Campbell’s® Restaurant
Quality™ soups, Campbell’s® Well &
Good® soups, V8® soups and
entrees, V8® beverages, Pace® and Prego®
sauces, and Pepperidge Farm® snacks.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
Source: Campbell Soup Company
Campbell Soup Company
Sheri Oppenheimer, 856-968-4363