CAMDEN, N.J., Jan 11, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced that it will
continue its significant sodium reduction efforts across its portfolio
to make great-tasting, healthier products for consumers. The company
supports the intent of the proposal by the New York City Department of
Health.

“We share a common goal to help improve the health of Americans, but our
path to get there is very different,” said Chor-San Khoo, Vice President
of Campbell’s Global Nutrition and Health. “We appreciate the
opportunity to participate in meetings with New York City officials to
share key lessons from our long-standing sodium reduction efforts. Their
sodium reduction vision is laudable. However the targets proposed are
quite aggressive and difficult to achieve, particularly in the
recommended timeframes.”

“Campbell’s success in sodium reduction has been based on the ability to
provide great-tasting products through gradual reductions over time. One
of the key things we have learned from our experience is that it is
critical to provide time for feedback to ensure products meet consumers’
taste expectations.

“We believe any initiative must be national in scope and not a city or
state-based approach. We will continue to work with New York City,
federal governmental agencies and members of the food industry toward a
national strategy.”

Background on Campbell’s Sodium Reduction Leadership

Campbell has more than quadrupled its number of lower sodium products in
the marketplace from 25 in 2005 to more than 110 products today.
Campbell has reduced the sodium in more than 90 of its soups, including
its top-selling Campbell’s condensed Tomato soup; its entire
lines of V8 beverages and SpaghettiOs pastas; its Prego
sauces; and many of its Pepperidge Farm breads. The company also
has reduced sodium in many of its products sold through Campbell’s North
America Foodservice division.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

SOURCE: Campbell Soup Company

Juli Mandel Sloves
Campbell Soup Company
(856) 342-3717
[email protected]

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