Project Runway’s “Design Your Heart Out” Red Dress Challenge Honors Heart Disease SurvivorsCAMDEN, N.J., Feb 05, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) lit up Project Runway
last night with a flourish of red fabric to raise awareness and funds
for the American Heart Association’s Go Red For Women movement. Heart
disease survivors turned into runway models and served as inspiration
for the competing designers, putting faces and names to the disease, the
number one killer of women in America. The show’s panel of famous judges
selected Plano, Texas designer Amy Sarabi’s silk red dress as the
winner, worn with confidence by American Heart Association (AHA)
ambassador Nadine Jenkins from East Orange, N.J.
Campbell sponsored the Project Runway challenge as part of the
company’s “AdDress Your Heart” campaign, which has enlisted top
fashion designers for the last four years to create Campbell red
dresses. The red dress is the celebrated symbol for women’s heart
health. The company’s campaign has also pledged to donate more than $3.6
million to the AHA by 2012.
As style consultant on the show and longtime champion for women’s heart
health, Tim Gunn was moved by the stories and the inspired designs.
“These women truly are role models and should be proud of all that they
have accomplished in their fight against heart disease,” said Gunn.
“They certainly ‘make it work’ on and off the runway.”
Jenkins, a 45-year-old mother of four, learned that she suffered a
silent heart attack when she was just 33 years-old and had an
implantable cardiac defibrillator placed into her chest five years
later, at age 37. Jenkins is proud of the steps she’s taken to become a
heart-disease survivor. “Remember, you can be young and beautiful and
still have heart disease, so know your risk factors, eat right, exercise
and always love your heart.”
The winning designer, Sarabi, was motivated by Jenkins’ perseverance and
positive attitude. “I designed a dress to showcase Nadine’s confidence
and demonstrate her spirit in the fight against heart disease. I am
thrilled the judges chose my Campbell red dress design – it’s an honor
to be a part of such an important cause.”
As part of the reward for winning the challenge, both Jenkins and Sarabi
will joinTim Gunn on the red carpet at the Woman’s Day
Red Dress Awards in New York City on Feb. 10, 2010. In addition, a
limited edition replica of Sarabi’s winning dress will be sold on
ProjectRunway.com with proceeds benefiting the American Heart
Association. The dress will also become part of the Campbell red dress
collection joining creations by noted designers Nicole Miller, Lisa
Perry and Michael Vollbracht for Bill Blass.
Campbell’s Commitment to Heart Health
Campbell has been a proud national supporter of the American Heart
Association’s Go Red For Women movement since 2006.
Campbell offers more than 85 great-tasting products that fit into a
heart-healthy lifestyle, such as all 25 varieties of Campbell’s(R)
Healthy Request(R) soups, Low Sodium V8(R)
100% vegetable juice, Prego(R) Heart Smart
Italian sauces and Swanson(R) Premium Chicken,
which have been screened and verified to meet the American Heart
Association’s certification criteria and display their heart-check mark.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save
women’s lives. With one out of three women still dying from heart
disease, we are committed to fighting this No. 1 killer that is largely
preventable. GoRedForWomen.org, a premiere source of information and
education, connects millions of women of all ages and gives them
tangible resources to turn personal choices into life-saving actions. We
encourage women and the men who love them to embrace the cause. For more
information please visit GoRedForWomen.org or call 1-888-MY-HEART
About Project Runway
Hosted by supermodel and fashion maven Heidi Klum, the hit series
Project Runway provides budding designers with an opportunity to launch
their careers in fashion, under the watchful eye of mentor and Liz
Claiborne Chief Creative Officer Tim Gunn. The wildly successful
competition reality series has proven to be one of television’s most
talked about shows and, during its first season on Lifetime, was cable’s
most watched reality program in 2009 among Women 18+, Women 25-54 and in
Models of the Runway, an exciting new companion series to Project
Runway, gives fans a behind-the-scenes look at the reality competition –
from the models’ perspective. Viewers experience the drama, anxiety,
joys, tears and frustrations as the models themselves face elimination
each week and compete for a cash prize and photo spread in Marie Claire
Project Runway and Models of the Runway will be in high definition,
where available, for the first time ever this season.
Project Runway and Models of the Runway are produced by The Weinstein
Company, Miramax Films, Bunim-Murray Productions and Full Picture.
Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The
Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions,
Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara
Schneeweiss oversees the production on behalf of The Weinstein Company.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corporation in 1979. TWC is a
multimedia company that officially launched on Oct. 1, 2005.
Lifetime Networks is a diverse, multimedia company committed to offering
the highest quality entertainment and information programming that
celebrates, entertains and supports women. Through its
award-winning public affairs initiatives, the company also advocates a
wide range of issues affecting women and their families. Lifetime
Television(R), Lifetime Movie Network(R), Lifetime Real Women(R) and Lifetime
Digital(TM) (which includes myLifetime.com,
are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E
Television Networks, LLC. A&E Television Networks is a joint venture of
the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6169235&lang=en
SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves(856) 342-3717[email protected]orWeber ShandwickCaroline Thomas(312) 988-2305[email protected]
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