America Votes On Three Dresses To Help Raise Funds For American Heart Association’s Go Red For Women; Winning Dress To Be Unveiled During American Heart Month
Camden, N.J., December 18, 2008- Campbell Soup Company (NYSE:CPB) is taking the fight against heart disease to the red carpet with fashion, food and entertainment playing leading roles. Television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and celebrated runway designer Nicole Miller are starring in Campbell’s “AdDress Your Heart” program to help raise funds and awareness for the American Heart Association’s Go Red For Women movement. Because heart disease is the number one killer of women, Campbell – the maker of an increasing variety of heart-healthy soups, beverages and sauces – is encouraging people to protect their hearts.
People are invited to “AdDress” their hearts by voting on their favorite of three exclusive dress designs created by Miller. From now until February 6, 2009, each vote cast on CampbellsAddressYourHeart.com will trigger a $1 donation to the American Heart Association’s Go Red For Women movement (up to $275,000). Krakowski will reveal the winning dress by wearing it at a red carpet event in February to celebrate American Heart Month.
While she has typically portrayed light-hearted characters, Krakowski takes her role as a long-time advocate of heart health very seriously. “Knowing that more than 44 million women are affected by heart disease¹ , makes me realize how important it is to take steps, such as eating right and exercising, to help protect your heart” said Krakowski. “I hope my involvement will raise awareness for the cause and help educate women of all ages about the importance of knowing their risk factors and living a healthful lifestyle.”
Nicole Miller: Designs From the Heart
Miller is as dedicated to creating glamorous dresses as she is to the fight against heart disease. A long-time supporter of the cause, she says she’s excited to participate in a program that helps reinforce the fact that heart disease can affect anyone, at any time in their life.
“In my work, I find inspiration from many things, including my passion for helping people live well, feel good and, of course, look great,” said Miller. “Each of the designs I’ve created for this program comes from my heart to inspire women, in a fun and fashionable way, to be and stay healthy.”
Campbell’s Heart-Felt Commitment
Campbell Soup Company is committed to promoting heart health through the products it makes and the causes it supports. In addition to contributing $1.8 million to the American Heart Association, Campbell has offered a wide variety of great-tasting products that fit into a heart-healthy lifestyle for more than 25 years. To further support the cause this year, the company expanded its “AdDress Your Heart” awareness efforts by joining forces with The Heart Truth campaign, sponsored by the National Heart, Lung and Blood Institute, which aims to increase awareness of the risk of heart disease in women.
Translating awareness into action, registered dietitian and author Elizabeth Somer says while some risk factors are hereditary, diet and lifestyle are two key things people can control to help protect their hearts. Campbell is one of the leading food companies that are helping to make it easy and enjoyable for people to find and eat nutritious foods.
“One of the most important things you can do to protect your heart is eat right and exercise, yet many people think it is difficult to do,” said Somer. “What they might be surprised to learn is that many of their favorite foods, like soup, vegetable juice and pasta sauces can all be part of a heart-healthy diet because they offer things like vegetables, fiber and antioxidants.”
In fact, Campbell offers a wide selection of great-tasting products that fit into a heart-healthy lifestyle including many varieties of Campbell’s® Healthy Request® soups, which add a one-of-a-kind lower sodium natural sea salt and deliver great taste with up to 50% less sodium than their original counterparts, Low Sodium V8® 100% vegetable juice and Prego® Heart Smart Italian sauces. Visit CampbellsAddressYourHeart.com to vote on the dresses and learn more about Campbell products that fit into a heart-healthy lifestyle.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
About The Heart Truth Campaign
The National Heart, Lung, and Blood Institute (NHLBI) launched The Heart Truth to increase awareness of heart disease in women. Designed to warn women of their No. 1 health threat, The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. NHLBI continues to lead the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.
¹The National Coalition For Women With Heart Disease. “Women and Heart Disease Fact Sheet.” Women Heart Web site. 4 December 2008. .
Juli Mandel Sloves
Campbell Soup Company