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Campbell Soup Company Teams Up with Multi-Platinum Singer/Songwriter Jewel to Help Support the Future of American Agriculture

Campbell Kicks Off Campaign to Champion the National FFA Organization

CAMDEN, N.J.–(BUSINESS WIRE)–

Fall signals harvest season across the country. This year it also
marks the kick-off of a national campaign to help support the future
of American farming. Campbell Soup Company (NYSE:CPB) is partnering
with the National FFA Organization and Grammy-nominee Jewel to help
raise awareness of the importance of supporting the future of American
agriculture – the nation’s largest employer. Through the “Help Grow
Your Soup” campaign, Campbell will donate $250,000 to champion FFA
efforts, which encourage America’s youth to participate in agriculture
education programs where they learn about the production of food,
fiber and natural resources.

Singer/songwriter Jewel, who grew up on a homestead in Alaska and
now lives on a working ranch in Texas, says growing up on a farm
helped her appreciate the important role farming plays in ensuring
families have good, quality food on their tables.

“Most people don’t realize that the American farm is one of our
most precious national resources,” said Jewel. “As a singer, I travel
the world and experience new and exciting traditions. Yet to me,
American farming continues to be one of the most valuable. As someone
who has deep roots on the farm, I’m proud to support the future of
agriculture across America.”

Beginning September 29, 2008, consumers can visit
HelpGrowYourSoup.com and for each click on the red barn, Campbell will
donate $1 (up to $250,000) to the National FFA Organization to support
its educational and sustainability efforts, as well as preserve
several barns across the country. The National FFA Alumni Association
will spearhead the barn preservation effort, which also will provide a
memorable educational opportunity for high school-age FFA members who
will assist.

“FFA has been nurturing our country’s agricultural leaders for
more than 80 years, making it possible for Americans to enjoy
high-quality foods that are safe and affordable,” said National FFA
President Zach Kinne. “It’s critical to prepare future generations for
the competitive global marketplace, and it’s only with the support
from friends like Campbell Soup Company that we will help ensure a
strong future for American farming.”

Campbell’s Commitment to a Sustainable Future

For more than 110 years, Campbell has been sourcing ingredients
for its condensed soups from farms across the country. It uses these
farm-grown ingredients to deliver the consistent quality and taste
that generations of Americans have come to expect from their favorite
Campbell’s(R) soups.

Campbell also strives to contribute to a sustainable future for
American agriculture. Whenever possible, the company sources
ingredients from farmers located within 100 miles of its production
facilities, enabling it to use fresh ingredients, reduce the
environmental impacts of transportation, and support the economies of
local farming communities. Campbell also has worked with farmers to
develop and promote sustainable agricultural practices, which have
helped growers implement industry-leading integrated pest management
programs and reduce their reliance on synthetic pesticides.

“Campbell has always been committed to delivering the best, most
nourishing foods possible. We cherish the relationships we have with
American farming families, many of which have lasted for generations,
and we fully recognize that our future success is dependent on the
people and the places that help grow the quality ingredients that go
into our soups,” said Eric Christianson, business director for
Campbell’s condensed soups. “It’s important that we, and all
Americans, support the National FFA Organization’s efforts to keep
American farming thriving.”

The National FFA Organization

The National FFA Organization was founded in 1928 as the Future
Farmers of America in support of agricultural education in schools
around the country. Today FFA encompasses in-school and community
programs designed to open the door to acceptance and understanding of
agricultural education, as well as to recruit and secure agriculture
educators to ensure students receive outstanding instruction in the
areas of food, fiber, fuel and natural resources.

FFA is powered by more than half a million members, 7,300 active
chapters in schools and 1,000 alumni affiliates across the United
States, Puerto Rico and the Virgin Islands. Dedicated to the future of
American agriculture, FFA prepares its members for more than 300
careers in the science, business and technology of agriculture and has
many educational programs in place to foster leaders who will make
sure our natural resources are wisely used.

Help Grow Your Soup

To learn more about the National FFA Organization and how you can
play an important role in preserving the future of American farming,
visit HelpGrowYourSoup.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About Jewel

From the homestead of her Alaskan youth to the triumph of
international stardom, Jewel has traveled a singular road as an
acclaimed singer, songwriter, poet, actress and painter. The
three-time Grammy nominee, hailed by The Times of London as “the most
sparkling female singer-songwriter since Joni Mitchell,” nevertheless
remains a unique and authentic artist, exploring fresh musical avenues
for more than a decade that have taken her from the simplicity of
acoustic-driven folk to the embrace of rock, pop, country, blues, jazz
and classical influences. To date, Jewel has sold more than 27 million
albums worldwide, enjoying career longevity rare among her generation
of artists. Jewel is currently on a nationwide tour with Brad Paisley
through the fall in support of her recent country release Perfectly
Clear. Her live DVD, Jewel: The Essential Live Songbook, will launch
on September 30. In addition, she recently completed a stint
as a judge on Nashville Star; and is proud to continue to support her
charity initiative Project Clean Water. For more information, visit
www.jeweljk.com.

Source: Campbell Soup Company