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Campbell Soup Company Teams up with Style Expert Tim Gunn in Search of Red Dress Designs From the Heart, For the Heart

“AdDress Your Heart” Design Contest Invites America to Share
Real Heart Health Stories And Creative Flare In Support Of The American
Heart Association’s Go Red For Women

CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 15, 2009–
Campbell Soup Company (NYSE:CPB) is launching the fourth year of
its heartwarming, heart-health campaign with a personal touch —
inviting Americans to share their connections to heart disease and
channel their inspiration to create the next Campbell red dress.
Campbell’s “AdDress Your Heart” program raises awareness and
funds for the American Heart Association’s Go Red For Women movement by
leveraging the red dress symbol to shine the spotlight on the fight
against heart disease, the number one killer of women.

This year, fashion expert and co-host of Lifetime’s “Project Runway,”
Tim Gunn, will be part of the program, helping to encourage people to
design a Campbell red dress inspired by their real-life heart health
stories. The “AdDress Your Heart” Design Contest offers entrants
the chance to have their original dress design created and worn at a red
carpet event, with Gunn, in February.

“I am honored to work with Campbell to help to raise awareness for the
fight against heart disease and help expand the company’s growing legacy
of red dress couture,” said Gunn. “As someone who has been working with
women in the fashion industry for more than 20 years, this is a cause
and a program that’s near and dear to my heart.”

Beginning with a classic pop-art red and white paper dress from the
1960s, through a series of high profile red dress designs created by
leading fashion designers and worn by celebrities to celebrate heart
health, the Campbell red dress has become a cornerstone of the company’s
support for the cause.

AdDress Your Heart Design Contest

Starting today through November 6, 2009, people can visit CampbellsAdDressYourHeart.com
to enter the “AdDress Your Heart” Design Contest by sharing their
personal story and original Campbell red dress design. The contest
invites entrants to design a red dress and describe (in 250 words or
less) why heart disease is a cause that is important to them, share an
inspiring story about their female “heart-health hero,” and
explain how they and/or their hero take steps to live a heart-healthy
lifestyle. The top three submissions will be selected with the help of
Tim Gunn who will advise Campbell on the best designs and styles. The
finalists’ red dress design sketches and inspirational stories will be
posted online for America to vote on their favorite during the month of
January.

The vote will decide which finalist will join the ranks of previous
Campbell red dress designers, including Nicole Miller and Michael
Vollbracht for Bill Blass, who have contributed to the collection of
Campbell dresses that are synonymous with heart health. Additionally,
the winner and his/her heart-health hero will have the opportunity to
celebrate American Heart Month (February) with Gunn on the red carpet of
the Woman’s Day Red Dress Awards. With each vote online, Campbell
will make a $1 donation to the American Heart Association’s Go Red For
Women movement (up to $625,000).

And The Beat Goes On…

For more than three years Campbell Soup Company has been a proud
national supporter of the American Heart Association’s Go Red For Women
movement, recently extending its 2006 pledge to the Go Red For Women
movement to $3.6 million, by 2012. Campbell is a leader among food
companies striving to simplify consumers’ quest for heart-healthy foods.
The company continues to offer an increasing variety of great-tasting
products that fit into a heart-healthy lifestyle such as all 25
varieties of Campbell’s® Healthy Request®
soups, Low Sodium V8® 100% vegetable juice, Prego®
Heart Smart Italian sauces, and Swanson®
Premium Chicken, which carry the American Heart Association’s
heart-check mark.

Visit CampbellsAddressYourHeart.com
for official contest rules and to learn more about Campbell products
that fit into a heart-healthy lifestyle.

About Go Red For Women

Go Red For Women is the American Heart Association’s solution to save
women’s lives. With one out of three women still dying from heart
disease, we are committed to fighting this No. 1 killer that is largely
preventable. GoRedForWomen.org, a premiere source of information and
education, connects millions of women of all ages and gives them
tangible resources to turn personal choices into life-saving actions. We
encourage women and the men who love them to embrace the cause. For more
information please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

Source: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber
Shandwick
Jenna Kereiakes, 312-988-2337
jkereiakes@webershandwick.com