CAMDEN, N.J., Oct 28, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced its support of a new, voluntary front-of-package nutrition labeling initiative announced Wednesday by the Grocery Manufacturer’s Association (GMA) and Food Marketing Institute (FMI).
The fact-based system will feature information about the amount of calories and other nutrients, and will begin to appear on many appropriately-sized packages across Campbell’s portfolio of healthy beverages, baked snacks and simple meals starting in 2011.
“It’s essential to help people make informed choices at the point of sale and this new system has been created to help simplify the decision,” said Denise Morrison, Campbell’s Executive Vice President and Chief Operating Officer. “Campbell will support this effort both through labeling and consumer education efforts together with other food and beverage manufacturers and retailers.”
Campbell’s participation in the labeling initiative is consistent with the company’s commitment to providing health and wellness options in the marketplace and the workplace. The company continues to work with members of the GMA and FMI to provide input into the design and implementation of the voluntary system and the supporting consumer communications program.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com&index=1&md5=acc6728d4af084bea6239c9ce8b3ad25.
SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves(856) 342-3717
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