Enhanced Campbell’s Kitchen Skill Uses Visual and Voice Technology to
Allow Users to Hear, See and Interact with Recipes as they
Prepare a Meal
CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 10, 2017–
Campbell Soup Company (NYSE: CPB) today launched an updated Campbell’s
Kitchen® skill for the Amazon
Echo Show, Amazon’s new hands-free smart device that brings you
everything you love about Alexa with a visual component. The updated Campbell’s
Kitchen skill leverages the Echo Show’s touchscreen to enhance the
user experience in the connected kitchen by allowing users to see and
hear step-by-step instructions while making their favorite Campbell’s®
recipes, including Green Bean Casserole and One Dish Chicken and Rice.
Available to anyone who has the Amazon Echo Show, the new skill gives
users the ability to ask and get an answer to the daily question of
what’s for dinner.
This Smart News Release features multimedia. View the full release here:
Updated Campbell’s Kitchen skill uses visual and voice technology to allow users to hear, see and interact with recipes as they prepare a meal. (Photo: Business Wire)
“We anticipate that visual and voice technology will change the way our
brands connect with our consumers,” said Greg Shewchuk, Chief Marketing
and Commercial Officer for Campbell Soup Company. “The Campbell’s
Kitchen skill brings new utility to the connected kitchen by
encouraging users to engage, discover and cook meal solutions that work
for their busy schedules.”
Recently, Campbell formed a dedicated team to accelerate its partnership
with Amazon to fast-track digital and e-Commerce capabilities.
Campbell, which has provided recipes to consumers for more than 100
years, is now able to guide users step-by-step through the cooking
experience using audio and visual cues. By simply downloading the skill
and saying “Alexa, open Campbell’s Kitchen” users will be able to:
Campbell was one of the first food companies to implement Alexa
voice technology in 2015. Since the launch, the Campbell’s Kitchen
skill has connected with consumers, receiving over 50,000 unique
sign-ups and suggesting more than 174,000 recipes to its users.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20170710006183/en/
Source: Campbell Soup Company
Campbell Soup CompanyAlexis Martin, 856-342-3931[email protected]orEdelmanCallie
Barkley, 212-704-8120[email protected]
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