Acquisition To Enhance Pepperidge Farm’s Fresh and Frozen Bakery Business
CAMDEN, N.J.–(BUSINESS WIRE)–Apr. 2, 2009– Campbell Soup Company (NYSE: CPB) today announced it has entered into an agreement to acquire artisan bread maker Ecce Panis, Inc., headquartered in East Brunswick, New Jersey. Campbell plans to run the business as part of its Pepperidge Farm bakery operations.
Financial terms were not disclosed. The transaction is expected to be completed later this spring. Campbell anticipates that the acquisition will not have a material impact on fiscal 2009 earnings and will be slightly accretive to earnings in fiscal 2010.
Douglas R. Conant, Campbell’s President and Chief Executive Officer, said, “The acquisition of Ecce Panis is consistent with our strategy to drive growth in our core categories through strategic acquisitions and outside partnerships. Artisan bread represents one of the fastest growing segments of the bakery category, and I am confident that we can leverage our sales and marketing capabilities to expand the availability of Ecce Panis products and complement our existing bakery business.”
Founded in 1988 as a small Manhattan bakery, Ecce Panis has a premium portfolio of handcrafted, stone-baked artisan breads that are sold primarily through the in-store bakeries of leading retailers and grocery chains across the country. The par baked frozen breads and rolls are shipped to customers where the baking process is finished within their in-store bakeries.
The company has 115 employees and an 113,000 square-foot state-of-the-art bakery in East Brunswick, N.J. that utilizes a unique baking technique to deliver superior products.
“Ecce Panis products are a great fit within the Pepperidge Farm portfolio and will help create new growth opportunities for our business,” said Pat Callaghan, President, Pepperidge Farm. “Ecce Panis is a well-run and profitable company with a strong management team, innovative baking facilities and products that are part of a large and growing market. We are excited to bring these great products to more people and expand our artisan offerings.”
Upon completion of the transaction, Campbell plans to operate Ecce Panis as a distinct brand within its Pepperidge Farm portfolio.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
Forward-Looking Statements
This release contains “forward-looking statements” that reflect the company’s current expectations about its future plans and performance, including statements concerning the impact of marketing investments and strategies, share repurchase, cost-saving initiatives, quality improvements, and portfolio strategies, including acquisitions, on sales, earnings, and margins. These forward-looking statements rely on a number of assumptions and estimates that could be inaccurate and which are subject to risks and uncertainties. Actual results could vary materially from those anticipated or expressed in any forward-looking statement made by the company. Please refer to the company’s most recent Form 10-K and subsequent filings for a further discussion of these risks and uncertainties. The company disclaims any obligation or intent to update the forward-looking statements in order to reflect events or circumstances after the date of this release.
Source: Campbell Soup Company
Campbell Soup CompanyAnthony Sanzio (Media)(856) 968-4390orLeonard F. Griehs (Analysts)(856) 342-6428