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Campbell to Launch More Than 200 New Products in Fiscal 2015 to Meet Evolving Consumer Preferences

Press Releases

CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 21, 2014–
Campbell Soup Company (NYSE:CPB) today announced plans to launch
more than 200 new products in fiscal 2015 to meet consumers’ changing
tastes, preferences and needs.

Campbell Plans to Launch More Than 200 New Products in Fiscal 2015 (Photo: Business Wire)

Campbell Plans to Launch More Than 200 New Products in Fiscal 2015 (Photo: Business Wire)

During a presentation with investors, President and Chief Executive
Officer Denise Morrison shared her perspective on the state of the
packaged food industry and the consumer environment. Morrison and her
management team also outlined the steps Campbell is taking as it aspires
to become a profitable $10 billion company within the next five years by
strengthening its core business and expanding into faster-growing spaces.

Morrison said, “In the last three years, we’ve been taking decisive
action to reshape our portfolio and revitalize our growth trajectory,
and you will see more of it in the future. We’re proceeding with a clear
strategy and a sense of purpose that are squarely focused on the
successful response to dramatic shifts in the landscape for our
business, and we are confident that our strategy is moving us in the
right direction.”

Campbell plans to strengthen its core businesses beginning with U.S.
Simple Meals, which includes soup; revitalize its shelf-stable U.S.
Beverages business, led by the “V8” brand; deliver stronger growth at
Pepperidge Farm; and stabilize its Australian business, including
“Arnott’s” sweet biscuits.

To expand into faster-growing spaces, Campbell plans to drive
breakthrough innovation; build its position in packaged fresh foods;
expand in developing markets in Asia and Latin America; and increase the
availability of its products in all channels.

Highlights for the coming fiscal year include:

Innovation in Packaged Fresh, an $18.6 Billion Category

Bolthouse Farms will launch its first Kids line in August, an innovative
portfolio of Smoothies, Fruit Tubes and Veggie Snackers that provides
parents with refrigerated fruit and vegetable snacks for their children.
The 100 percent fruit juice Smoothies are an easy way for kids to get
their fruit and provide 1 ½ servings of fruit per bottle, in varieties
such as Strawberry meets Banana. The squeezable Fruit Tubes are made
with no added sugar and will come in flavors like Mango meets Banana &
Pineapple. Smoothies and Fruit Tubes also come in non-dairy varieties.
Veggie Snackers, in single-serve packs, will make eating fresh carrots
fun with natural seasoning, in flavors like Carrot meets Ranch.

Bolthouse Farms will collaborate with its retail partners to install
merchandising sections in produce departments to create a kids healthy
snacking destination. This section will include “Bolthouse Farms Kids”
products, as well as products from other companies, such as fruit cups
and carrot dippers.

Expanding in the Faster-Growing Organic Category

To meet the growing demand for organic foods and to expand its offerings
in the faster-growing premium soup segment, the company will introduce
its first range of “Campbell’s” branded organic soups. “Campbell’s”
Organic will launch in six delicious varieties, including favorites like
Chicken Noodle, Tomato & Basil, Chicken Tortilla and Garden Vegetable.
These ready-to-serve soups will be packaged in contemporary cartons that
help preserve their fresh taste and goodness. The soups build on
Campbell’s current organic offerings, including “Swanson” broth,
“Wolfgang Puck” soups and “Plum Organics” baby food.

Campbell will also expand its “Plum Organics” line of organic simple
meals and snacks for infants, toddlers and children by launching 22 new

Leading the Veggie Craze with “V8”

Veggies are on-trend and here to stay. To respond to consumer interest
in juicing, Campbell will launch new on-trend vegetable juices under the
“V8” brand that will bring popular juicing flavors and combinations to
the center store. These new 100 percent juices include contemporary
varieties such as “V8” Carrot Mango, “V8” Healthy Greens, “V8” Golden
Goodness and “V8” Purple Power. Campbell will also launch three new
varieties that add a bold twist to the classic “V8” 100 percent
vegetable juice – “V8” Spicy Mango, “V8” Sea Salt & Clam and “V8” Mint &

Creating a Protein Platform for On-the-Go Nutrition

Consumers are increasingly looking for a balance of protein from both
plant and animal sources. To meet this demand, Campbell will introduce
“V8” Protein Shakes and Protein Bars that extend the brand beyond juice
and into the fast-growing $4.6 billion adult on-the-go nutrition
category in the U.S.

The products leverage the vegetable nutrition expertise of “V8” and
deliver protein with great taste. The shakes will provide protein from a
combination of dairy, soy, pea protein, brown rice and quinoa. The
shakes and bars are made with vegetables and other ingredients, like
carrot and sweet potato for added nutrition, and sweetened with
ingredients like honey. They will also deliver fiber, vitamins and
minerals. “V8” Protein Shakes will include varieties such as Chocolate,
Vanilla and Chocolate Raspberry. “V8” Protein Bars will launch in
Chocolate Peanut Butter, Chocolate Pomegranate and Oatmeal Raisin

Making Dinner Easy with Flavorful Cooking Products

To make it easy for people to create great-tasting meals at home, the
company will launch new “Campbell’s” Soups for Easy Cooking – four
aseptic soups in varieties such as Savory Portobello Mushroom and
Mexican-Style Tomato that will help consumers make delicious meals in
just 30 minutes. Campbell will also launch “Swanson Cream Starter” – a
base for popular homemade soups, such as New England clam chowder, cream
of broccoli and loaded baked potato.

Behind the stove-top, the oven is the second-most used appliance to
prepare dinner. For people who want the comfort of oven-baked dinners
with little time, Campbell will expand its growing line of dinner sauces
by launching “Campbell’s” Oven Sauces. These sauces are designed to
create delicious meals with five minutes of prep time, three or less
ingredients, and just 35 minutes of bake time. “Campbell’s” Oven Sauces
will launch in four varieties, including Classic Roasted Chicken and
Sweet Teriyaki Chicken.

Tapping Into Global Snacking Trends

Pepperidge Farm will launch Pumpkin Spice “Milano” cookies for the fall
and two varieties of soft-baked Coffee Shop cookies, Cinnamon Bun and
Banana Walnut, inspired by popular café treats.

“Arnott’s,” the leading brand of sweet biscuits in Australia, has
launched on-trend varieties of “Tim Tam” like red velvet, which was
created in partnership with famous Australian patissier Adriano Zumbo.
Arnott’s will also expand its “Shapes” savory biscuits to Indonesia,
where savory snacking is a $300 million segment.

A replay of the presentations to investors, along with accompanying
slides, will be available at
beginning a few hours after the completion of the event.

About Campbell Soup Company

Campbell (NYSE: CPB) makes real food that matters for life’s moments,
from high-quality soups and simple meals to snacks and healthy
beverages. For generations, people have trusted Campbell to provide
authentic, flavorful and readily available foods and beverages that
connect them to each other, to warm memories and to what’s important
today. Led by its iconic “Campbell’s” brand, the company’s portfolio
includes “Pepperidge Farm,” “Goldfish,” “Bolthouse Farms,” “V8,”
“Swanson,” “Prego,” “Pace,” “Plum Organics,” “Arnott’s,” “Tim Tam,”
“Royal Dansk” and “Kjeldsens.” Founded in 1869, Campbell has a heritage
of giving back and acting as a good steward of the planet’s natural
resources. The company is a member of the Standard & Poor’s 500 and the
Dow Jones Sustainability Indexes. For more information, visit
and @CampbellSoupCo.

Cautionary Note Regarding Forward-looking Statements

This release contains “forward-looking statements” that reflect the
company’s current expectations about the impact of its future plans and
performance on sales, earnings and margins. These forward-looking
statements rely on a number of assumptions and estimates that could be
inaccurate and which are subject to risks and uncertainties. The factors
that could cause the company’s actual results to vary materially from
those anticipated or expressed in any forward-looking statement include
(1) the impact of strong competitive responses to the company’s efforts
to leverage its brand power in the market; (2) the impact of changes in
consumer demand for the company’s products; (3) the risks associated
with trade and consumer acceptance of the company’s initiatives; (4) the
company’s ability to realize projected cost savings and benefits; (5)
the company’s ability to manage changes to its business processes; (6)
the practices and increased significance of certain of the company’s key
trade customers; (7) the impact of fluctuations in the supply or costs
of energy and raw and packaging materials; (8) the impact of portfolio
changes; (9) the uncertainties of litigation; (10) the impact of changes
in currency exchange rates, tax rates, interest rates, debt and equity
markets, inflation rates, economic conditions and other external
factors; (11) the impact of unforeseen business disruptions in one or
more of the company’s markets due to political instability, civil
disobedience, armed hostilities, natural disasters or other calamities;
and (12) other factors described in the company’s most recent Form 10-K
and subsequent Securities and Exchange Commission filings. The company
disclaims any obligation or intent to update the forward-looking
statements in order to reflect events or circumstances after the date of
this release.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto (Media)
(856) 342-3737
Driscoll (Analysts/Investors)
(856) 342-6081

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