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Campbell Unveils Array of New Products at Food Marketing Institute Annual Meeting

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New Campbell’s V8 Soups Deliver Great Taste and Vegetable NutritionLAS VEGAS, May 05, 2008 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today unveiled its newest
products for the 2008-2009 fiscal year at the annual Food Marketing
Institute (FMI) meeting. The products, which include two new lines of
Campbell’s(R) soups, a new line of Swanson(R) stocks and new Pace(R)
salsa varieties, showcase Campbell’s focus on wellness and innovation
to expand the breadth of the company’s iconic brands. The new soups
will begin to appear in supermarkets and mass merchandise stores
nationwide between August and October, 2008.

This year Campbell will introduce two new soup lines.
Campbell’s(R) V8(R) soups are a marriage of two core qualities –
great-tasting Campbell’s soups and the V8 brand, which is known for
delivering vegetable nutrition. For 75 years, V8 juices have been an
easy way to help people get more vegetables into their diet. Now,
Campbell’s V8 soups provide a delicious new way for consumers to enjoy
the benefits of vegetable nutrition.

The line of satisfying, pureed soups are made from farm-fresh
ingredients and will be available in five flavors – Golden Butternut
Squash, Garden Broccoli, Southwestern Corn, Sweet Red Pepper and
Tomato Herb. Each bowl provides a full serving of vegetables and is
low in fat, saturated fat and cholesterol and contains no artificial
flavors or preservatives.

The new line of Campbell’s(R) Select Harvest soups, which were
initially announced in February, was unveiled at the show. These
ready-to-serve soups will be available in both cans and microwavable
bowls. Each variety has been formulated to deliver great taste with
480 mg of sodium per serving.

Building on Campbell’s commitment to offer an increasing number of
great tasting, lower sodium options, the company has added two new
soups to the line of Campbell’s(R) Healthy Request(R) soups. The new
varieties include Campbell’s(R) Chunky(R) Healthy Request(R) Chicken
Corn Chowder and Campbell’s Chunky Healthy Request Sirloin Burger with
Country Vegetables. All Campbell’s Healthy Request soups use lower
sodium natural sea salt to help deliver great taste with up to 50%
less sodium than their original counterparts.

Campbell also announced in February that it will reformulate the
entire line of Campbell’s Kids soups to meet the government criteria
for “healthy” foods. All 12 kids soup varieties, including new
Campbell’s Disney Princess soup and classics like Campbell’s Chicken &
Stars soup, are now better than ever. The reformulated soups are
controlled for fat, saturated fat, cholesterol and sodium and offer a
positive nutrient such as a good source of vitamin A – and still offer
the great taste kids love.

Campbell Expands the Swanson(R) brand into Stock

In the tradition of bringing high-quality, chef-inspired products
to kitchens of America’s home cooks, the Swanson brand is launching a
flavorful line of all-natural cooking stocks. When made from scratch,
stocks require hours of preparation. Swanson stock will be loved by
cooks for the rich, meaty flavor it provides to main course dishes.
Swanson stock will be available in both beef and chicken varieties,
packaged in a distinctive, re-sealable 28oz aseptic carton that fits
perfectly in a refrigerator door.

Authentic Ingredients at Heart of New Specialty Salsas from Pace

Catering to consumer’s increasingly adventurous tastes, Pace Foods
introduces a new line of five specialty salsas that are made with
ingredients like guajillo peppers, queso blanco and asadero cheeses,
tomatillos and real blue agave tequila. The new line offers the
quality and consistency that consumers have associated with the Pace
brand since it was introduced in 1947. These new bold flavors of
salsa, made with authentic ingredients, are available nationwide in a
16oz bottle.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s” and “V8.” For more information on the company, visit
Campbell’s website at

SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
[email protected]
Campbell Soup Company
John W. Faulkner, 856-342-3738
[email protected]
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