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Campbell Ushers in a New Era of Soups with Modern Epicurean Offerings

Breakthrough Innovations Feature Global Flavors and Delicious New
Ways to Enjoy Soup at Home or On the Go

CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 13, 2012–
Global. Bold. Gourmet. This is how Campbell’s Certified Master Chef
Thomas Griffiths describes the flavorful line-up of new soups from Campbell
Soup Company (NYSE:CPB)
. Griffiths and Campbell’s team of chefs are
leading the way with bigger, bolder soups that appeal to diverse palates
and the demand for more exciting flavors.

Campbell Soup Company ushers in a new era of soups with modern epicurean offerings that feature bigg ...

Campbell Soup Company ushers in a new era of soups with modern epicurean offerings that feature bigger, bolder flavors that appeal to diverse palates. (Photo: Campbell Soup Company)

“With bolder, more vibrant flavors and contemporary packaging, we’re
upping the ante with our new soup offerings,” said Mark Alexander,
President, Campbell North America. “Campbell is reframing what soup
means, with a variety of new choices that tempt the taste buds and fit
the lifestyle of the Millennial generation and beyond. This is the new
face and flavor of Campbell Soup Company.”

Coconut, chorizo and quinoa are just a few of the striking flavors and
ingredients in a new wave of Campbell’s® soups.
Designed for more adventurous appetites, six new Campbell’s GoTM
soups draw inspiration from global cuisines, with varieties like Moroccan
Style Chicken with Chickpeas
soup and Coconut Curry with
Chicken & Shiitake Mushrooms
soup. The soups, packaged in
convenient, microwavable pouches, are perfect for time-strapped
20-somethings.

This recipe for boldness extends to the Campbell’s®
Chunky
TM brand, which is rolling out three new
varieties featuring big flavors like chipotle, buffalo and jerk. The
soups, including Jammin’ Jerk Chicken with Rice & Beans, Kickin’
Buffalo-Style Chicken
and Chipotle Chicken & Corn Chowder
turn traditional game-time fare into delicious, ready-to-serve soup.

Epicurean for Everyone

In another delicious twist, four new Campbell’s Gourmet
Bisques provide complex layers of on-trend flavor combinations that
appeal to discerning tastes. Culinary-minded home cooks will enjoy these
new bisques, including Sweet Potato Tomatillo and Thai Tomato
Coconut
, as a complement to any meal.

Another gourmet escape, Campbell’s Slow Kettle®
Style soups provide an easy, delicious, slow-cooked soup experience.
This year’s two new soup varieties include Kickin’ Crab & Sweet Corn
Chowder
with Flame Roasted Onions & Cayenne Pepper and
Roasted Chicken & Chardonnay
with Fire-Roasted Tomatoes, Aged
Parmesan & Pasta
. Combining distinctive ingredients like
flame-roasted onions, cayenne pepper and aged Parmesan, these delicious
soups are slowly simmered and deliver rich flavors and aromas.

“People are hungry for an authentic, homemade experience but don’t
always have the time to create it,” said Chef Griffiths, Director,
Campbell’s Culinary & Baking Institute. “We have dialed up the flavor in
our new gourmet offerings to be savored as a stand-alone indulgence
after a long day of work or as a simple starter for a dinner party.”

Evolution of a Classic

Even as Campbell develops bold new recipes for changing tastes, the
brand is building on its foundation of classics. People have always
relied on Campbell’s for simple, great-tasting soups made with
high-quality ingredients — and Campbell continues to satisfy this
appetite with fresh twists on its iconic soups. A colorful, flavorful
spin on an American icon, new Campbell’s®
Condensed Sun-Ripened Yellow Tomato
soup builds on the success of
last year’s introduction of Harvest Orange Tomato soup. The new
Sun-Ripened Yellow Tomato soup features yellow tomatoes, parsley,
cilantro and thyme.

For more information about these new soups, as well as other new
Campbell offerings visit campbellsoup.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate
social responsibility program, the company strives to make a positive
impact in the workplace, in the marketplace and in the communities in
which it operates. Campbell is a member of the Standard & Poor’s 500 and
the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

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Source: Campbell Soup Company

Campbell Soup Company
Liesl Henderson, 856-968-5891
[email protected]
or
Weber
Shandwick
Laura Ude, 312-988-2349
[email protected]m