Campbell's® Celebrates "Royal Soup Day" With Camden Students for Premiere of "The Tale of Despereaux" - Campbell Soup Company

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Campbell’s® Celebrates “Royal Soup Day” With Camden Students for Premiere of “The Tale of Despereaux”

Press Releases December 10, 2008

Best-Selling Author, Newbery Medal Winner and Philadelphia native Kate DiCamillo,
Author of “The Tale of Despereaux,” Hosts a Special Reading of Her Book for Camden Students and Campbell’s Employees

WHO:	Kate DiCamillo, Philadelphia-born author of “The Tale of Despereaux” 70 Camden grammar school students Campbell Soup Company World Headquarters employees and their children Despereaux, the star of DiCamillo’s book and Universal’s new movie, “The Tale of Despereaux”
WHAT:	To celebrate Campbell’s Condensed soups’ first-ever major movie partnership with Universal’s “The Tale of Despereaux,” the Campbell Soup Company is hosting Royal Soup Day at its World Headquarters, featuring a special reading by Kate DiCamillo, author of the 2003 Newbery Medal-winning book, “The Tale of Despereaux.” DiCamillo will share her storytelling talents with students from Camden’s John G. Whittier Elementary and Henry C. Sharp Elementary schools during a Royal Lunch that will feature Campbell’s Condensed soups, a visit from Despereaux himself and Royal Soup Day crafts and activities.
WHEN:	Friday, December 12th 11:30am – 1:00pm ET
WHERE:	Campbell Soup Company World Headquarters 1 Campbell Place Camden, NJ 08103-1701 Campbell Café
WHY:	Based on DiCamillo’s book “The Tale of Despereaux,” the movie adaptation takes place in the Kingdom of Dor-once renowned for its great soups, but where soup has now become a rare treat. Universal’s “The Tale of Despereaux” is rated G and will debut in theaters nationwide on December 19^th. Campbell’s will support its movie partnership with on-pack promotion on 50 million packages of participating brands including Chicken Noodle soup and Tomato soup, as well as online promotion on www.myslurp.com, where kids can embark on Royal adventures. The site also features clips from the movie, photos, games and downloads, as well as the Royal Adventure Sweepstakes and Royal Spoon Instant Win Game. DiCamillo is also the author of “Because of Winn-Dixie” (a Newbery Honor book) and “The Tiger Rising” (a National Book Award finalist). She has recently completed a series of early chapter books about a pig named Mercy Watson. DiCamillo lives and writes in Minneapolis, MN.

FOR MORE INFORMATION, PLEASE CONTACT:
Coyne PR:
Gracie Blackburn/Lauren Curtin
212-938-0166
[email protected]

Erin Bobal (onsite):
732-306-0416

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