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“Campbell’s Chunky” Soup Announces Largest Roster of NFL Stars for New Advertising Campaign

Press Releases

“Chunky” Soup Makes Brand History as Eight NFL Players Will Appear

               in the 'Mama's Boys' Advertising Campaign

CAMDEN, N.J.–(BUSINESS WIRE)–April 24, 2007–Campbell Soup
Company (NYSE:CPB) today announced the largest contingent of NFL stars
to ever participate in the “Campbell’s Chunky” soup “Mama’s Boys”
advertising campaign. Eight of the NFL’s most elite athletes,
including LaDainian Tomlinson (San Diego Chargers), Jonathan Vilma
(New York Jets), Larry Johnson (Kansas City Chiefs), Maurice
Jones-Drew (Jacksonville Jaguars), DeMarcus Ware (Dallas Cowboys),
Devin Hester (Chicago Bears), Todd Heap (Baltimore Ravens) and Matt
Hasselbeck (Seattle Seahawks), returning for his second year as a
“Campbell’s Chunky” spokesman, will be featured, along with their
moms, in this season’s advertising campaign.

The campaign marks the “Campbell’s Chunky” soup brand’s tenth
consecutive season sponsoring the NFL and will once again play on the
popular “Mama’s Boys” theme. The campaign will feature a combination
of the NFL players’ real-life moms serving “Chunky” soup to their sons
to help satisfy their NFL sized hunger. In addition to the eight NFL
players featured in the campaign, “Campbell’s Chunky” soup will also
continue relationships with the players’ teams throughout the course
of the 2007-2008 NFL season.

All eight athletes will be featured in television and print
advertising set to debut during the NFL’s opening weekend, September
6th. The eight NFL stars follow in the footsteps of past “Campbell’s
Chunky” soup spokesmen and NFL greats, including Donovan McNabb,
Reggie White, John Elway, Terrell Davis, Jerome Bettis, and Brian
Urlacher, among others.

“With our biggest roster of NFL players and more ways to work with
the players’ teams than ever before, we anticipate an exciting year
with the NFL,” said Doug Johns, Senior Brand Manager, ‘Campbell’s
Chunky’ soup. “Our eight NFL players are incredibly talented,
good-hearted guys, who truly exemplify the ‘Chunky’ brand and our
consumer … and we can’t forget about how they look out for mom,

The campaign will also feature the trademark “Campbell’s Chunky”
soup message, “It fills you up right(R).” which has contributed to
double-digit sales growth for the brand since the campaign began in
1997. Creative for the campaign is being handled by Young & Rubicam,
New York.

All NFL players participating in the “Campbell’s Chunky” soup
campaign were secured by PLAYERS INC, the licensing and marketing
subsidiary of the NFL Players Association.

For more information on the “Campbell’s Chunky” soup ‘Mama’s Boys’
advertising campaign, please visit

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality simple meals, soups, baked snacks, vegetable-based
beverages, and premium chocolate products. Founded in 1869, the
company has a portfolio of market-leading brands, including
“Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For
more information on the company, visit Campbell’s website at

    CONTACT: Campbell Soup Company
             John Faulkner, 856-342-3738
             [email protected]
             Coyne PR
             Lisa Farynyk / Erin Bobal, 212-938-0166
             [email protected]

    SOURCE: Campbell Soup Company
Press Releases

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