“Chunky” Soup Makes Brand History as Eight NFL Players Will Appear
in the 'Mama's Boys' Advertising Campaign
CAMDEN, N.J.–(BUSINESS WIRE)–April 24, 2007–Campbell Soup Company (NYSE:CPB) today announced the largest contingent of NFL stars to ever participate in the “Campbell’s Chunky” soup “Mama’s Boys” advertising campaign. Eight of the NFL’s most elite athletes, including LaDainian Tomlinson (San Diego Chargers), Jonathan Vilma (New York Jets), Larry Johnson (Kansas City Chiefs), Maurice Jones-Drew (Jacksonville Jaguars), DeMarcus Ware (Dallas Cowboys), Devin Hester (Chicago Bears), Todd Heap (Baltimore Ravens) and Matt Hasselbeck (Seattle Seahawks), returning for his second year as a “Campbell’s Chunky” spokesman, will be featured, along with their moms, in this season’s advertising campaign.
The campaign marks the “Campbell’s Chunky” soup brand’s tenth consecutive season sponsoring the NFL and will once again play on the popular “Mama’s Boys” theme. The campaign will feature a combination of the NFL players’ real-life moms serving “Chunky” soup to their sons to help satisfy their NFL sized hunger. In addition to the eight NFL players featured in the campaign, “Campbell’s Chunky” soup will also continue relationships with the players’ teams throughout the course of the 2007-2008 NFL season.
All eight athletes will be featured in television and print advertising set to debut during the NFL’s opening weekend, September 6th. The eight NFL stars follow in the footsteps of past “Campbell’s Chunky” soup spokesmen and NFL greats, including Donovan McNabb, Reggie White, John Elway, Terrell Davis, Jerome Bettis, and Brian Urlacher, among others.
“With our biggest roster of NFL players and more ways to work with the players’ teams than ever before, we anticipate an exciting year with the NFL,” said Doug Johns, Senior Brand Manager, ‘Campbell’s Chunky’ soup. “Our eight NFL players are incredibly talented, good-hearted guys, who truly exemplify the ‘Chunky’ brand and our consumer … and we can’t forget about how they look out for mom, too.”
The campaign will also feature the trademark “Campbell’s Chunky” soup message, “It fills you up right(R).” which has contributed to double-digit sales growth for the brand since the campaign began in 1997. Creative for the campaign is being handled by Young & Rubicam, New York.
All NFL players participating in the “Campbell’s Chunky” soup campaign were secured by PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association.
For more information on the “Campbell’s Chunky” soup ‘Mama’s Boys’ advertising campaign, please visit www.chunky.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, soups, baked snacks, vegetable-based beverages, and premium chocolate products. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For more information on the company, visit Campbell’s website at www.campbellsoupcompany.com.
CONTACT: Campbell Soup Company John Faulkner, 856-342-3738 [email protected] or Coyne PR Lisa Farynyk / Erin Bobal, 212-938-0166 [email protected] SOURCE: Campbell Soup Company
