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Campbell’s® Chunky™ Soup Announces New “Mama’s Boy” Clay Matthews and the Launch of Three New Pub-Inspired Soups

New TV Ads and “Sacks for Soup” Program Kick-Off 2013 NFL Season

CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 3, 2013–
Campbell’s® Chunky™ soup, the Official Soup Sponsor of the NFL,
is renewing the “Mama’s Boy” campaign for the 2013 season with one of
the league’s toughest players as its new spokesperson. Campbell Soup
Company (NYSE:CPB) has selected Clay Matthews, Green Bay Packers
linebacker and Super Bowl XLV champion, as the newest “Mama’s Boy.” In
conjunction with the new ad campaign, Campbell will kickoff the upcoming
season with three new soups inspired by a classic sports pub menu:
Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style
Cheesesteak. Football fans will now be able to enjoy the delicious taste
of pub food while watching the game in their own home.

Since it was introduced in 1997, the Campbell’s Chunky “Mama’s
Boy” campaign has featured numerous high-profile NFL players. As one of
the premier defensive players in the NFL, Matthews is an ideal fit for
the “Mama’s Boy” campaign – a tough and focused competitor on the field,
who becomes a Mama’s Boy off the field.

“Throughout the history of the campaign, Campbell has brought passionate
football fans delicious and hearty soups in flavors they love, paired
with a ‘Mama’s Boy’ they can relate to,” said Mark Materacky, Senior
Brand Manager, Campbell’s Chunky soup. “Our new ‘Mama’s Boy’ Clay
Matthews and our new pub-inspired soups will get fans fired up for
football season.”

Three New Pub-Inspired Favorites Perfect For Football Season

The three new Campbell’s Chunky soups take inspiration from foods
guys love to eat when they are out watching football. Building on the
success of the soups introduced last season, Campbell’s Chunky
has continued to develop flavors that further enhance the brand’s strong
appeal to males with hearty appetites who enjoy filling, ready-to-serve
soup. The Campbell’s Chunky soup line-up features flavors of many
of the favorite menu items guys enjoy at their local pub or sports bar.
The new soups – Hearty Cheeseburger, Spicy Chicken Quesadilla and
Philly-Style Cheesesteak – will be available nationwide beginning in
September.

Campbell’s Chunky soup is launching new and improved
recipes for some of its most popular varieties, including New England
Clam Chowder, Old-fashioned Vegetable Beef and Beef with Country
Vegetables. Campbell’s Chunky soups can be heated and enjoyed in
a bowl or poured over rice or mashed potatoes.

Campbell’s Chunky Soup “Mama’s Boy” Ad Campaign

The “Mama’s Boy” campaign, created by Y&R New York, reminds guys that Campbell’s
Chunky
soup can help them stay on top of their game both on and off
the field. This year’s “Mama’s Boy” TV ads will feature Matthews along
with Green Bay Packers teammates Casey Heyward and John Kuhn in three
unique ads. As they peer into Clay’s locker, they discover a Mom Cave
where he is served his pre-game Campbell’s Chunky soup.

Campbell’s Chunky Soup Introduces “Sacks for Soups” Program

Clay Matthews is known for his big plays during the game and this season
Campbell will partner with him to support local communities with
the “Sacks for Soup” program. Each time Matthews sacks an opposing
team’s quarterback during the 2013 NFL regular season, Campbell will
donate 1,000 cans of soup to a local food bank in the opposing team’s
city and 1,000 cans to a food bank in Green Bay, Wis.

Both Campbell and Matthews are committed to supporting their
communities, and the “Sacks for Soup” program will help provide
much-needed soup to local food banks across the country. In addition to
the soup donation, Campbell will also make a $1,000 donation to Clay’s
charity, CM3 Charitable Fund, for each sack that Clay records throughout
the NFL regular season.

To learn more about Campbell’s Chunky soup, visit Facebook.com/ChunkySoup
or Twitter.com/CampbellsChunky.

Share the great news about Campbell’s Chunky soup, the new
“Mama’s Boy” and the “Sacks for Soup” program with these Tweets:

  • Click
    to Tweet:
    There’s a new Mama’s Boy in town. @CampbellsChunky
    announces @ClayMatthews52 as this season’s Mama’s Boy for ad campaign.
  • Click
    to Tweet:
    New pub-inspired favorites from @CampbellsChunky this
    season! Hearty Cheeseburger, Spicy Chicken Quesadilla, Philly-Style
    Cheesesteak
  • Click
    to Tweet:
    For each QB sack by @ClayMatthews52 this season
    @CampbellsChunky donates 1,000 cans of soup to opposing city food
    banks! #SacksForSoup.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Weber
Shandwick
Louis DeCosmo, 312-988-2104
ldecosmo@webershandwick.com