Campbell’s Recess Rules!™Program Encourages Schools to Promote Physical Activity
Hollywood, Fla. (May 16, 2008) – Campbell’s Labels for Education program will award students at Hollywood Hills Elementary School with an “all-day” recess featuring the world-famous Harlem Globetrotters, and one million Labels for Education (LFE) bonus points to redeem for the tools and resources the school needs most. It’s all thanks to an entry from a kindergartner’s family member in Campbell’s Recess Rules! sweepstakes, which Campbell created in response to the trend in schools across the country to eliminate recess from their curriculum .
“Campbell Soup Company and the Harlem Globetrotters believe physical fitness is critical to children’s health and development, which is why the decreasing amount of physical activity in schools today is a major concern,” said Anne Pizarro, program director, Campbell’s Labels for Education. “We are committed to promoting childhood wellness and support increased opportunities for physical activity in schools.”
To get kids excited about physical activity, the Harlem Globetrotters will join the students for a variety of healthy and fun recess-related activities.
“We are thrilled that our school received this great opportunity from Campbell’s Labels for Education to have the Harlem Globetrotters visit and teach our students about the importance of physical activity,” said Hollywood Hills Elementary School Principal Vered Roberts. “We also are excited to redeem our Labels for Education bonus points, which we’re giving to each teacher to order the resources they need, which means every child in our school will benefit.”
Mayor Peter Bober also will be on hand at the school to officially proclaim May 16 “Hollywood Recess Day.”
About Labels For Education
For more than 35 years, Campbell’s Labels for Education program has given schools and communities the opportunity to collect proofs from eligible Campbell brands to earn points toward redeeming free merchandise such as physical fitness equipment, computers, library books, musical instruments and more. Since the program began, LFE has awarded more than $100 million in educational tools and resources to participating schools nationwide.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.