Iconic Soup Company Unveils New Canstallation on the Streets of
New York in Support of Latest Collaboration with Disney and Lucasfilm
CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 5, 2017–
Campbell Soup Company (NYSE:CPB) has collaborated with Disney and
Lucasfilm to launch a new series of Star Wars themed soup labels.
To celebrate the alliance, Campbell’s has also announced a surprise for
New York Comic-Con attendees and residents – a new Star Wars
inspired “canstallation” structure, which will be stationed on the
streets of New York to celebrate the upcoming release of Star Wars:
The Last Jedi.
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Campbell Soup Company (NYSE:CPB) has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. (Photo: Business Wire)
The interactive “canstallation” structure will feature characters from Star
Wars: The Last Jedi made entirely out of the new Limited-Edition
Campbell’s Star Wars soup cans, against the backdrop of an LED
screen playing the trailer for the new film, due out on December 15. The
structure will be displayed on a truck stationed on 10th
Avenue at 37th Street. Comic-Con attendees and locals are
invited to stop by on October 5, 6 or 7, between the hours of 10 a.m.
and 6 p.m.
“We are excited to continue to work with Disney and Lucasfilm for the
third year to bring fans a new set of Limited-Edition Star Wars licensed
soups to celebrate the latest film in the saga,” said Yin Woon Rani,
Vice President, Chief Consumer Experience Officer. “We’re especially
thrilled to support this collaboration by bringing back our popular
canstallation display for film fans and Comic-Con attendees – may the
Force be with you!”
The new labels of Campbell’s Limited-Edition Star Wars
soups feature characters from Star Wars: The Last Jedi on a
metalized paper label, and includes Rey, Finn, BB-8, Captain Phasma and
the Praetorian Guard. Inside the can, the special Healthy Kid Fun Shaped
Pasta with Chicken Soup includes intricate, die-cut Star Wars
pasta shapes, with no added MSG, artificial flavors or artificial
colors. The cans are available now in grocery stores nationwide.
In addition, Campbell will debut a new commercial in its “Made for Real,
Real Life” campaign to support the Star Wars cans. The campaign,
which debuted in 2015, previously featured a talked-about Star Wars
themed commercial of two dads feeding their son a warm bowl of soup
while reciting the memorable “I am your father” line from the 1980 film, Star
Wars: The Empire Strikes Back.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.
Source: Campbell Soup Company