caret-down

Campbell’s(R) Chunky Soup Announces New Roster of ”Mama’s Boys” to Be Featured in National Advertising Campaign; Super Bowl XL Quarterbacks and Moms Join Donovan and Wilma McNabb

CAMDEN, N.J.–(BUSINESS WIRE)–April 27, 2006–Campbell Soup
Company (NYSE:CPB) today announced the newest additions to its
all-star roster of Chunky soup “Mama’s Boys” – Ben Roethlisberger,
quarterback of the Super Bowl XL Champion Pittsburgh Steelers, and
quarterback Matt Hasselbeck of the NFC Champion Seattle Seahawks. In
keeping with the true Chunky soup tradition, the players will be
joined by their moms, Brenda Roethlisberger and Betsy Hasselbeck in
the Campbell’s Chunky soup “Mama’s Boys” advertising campaign for the
2006 NFL season. Returning for an unprecedented sixth season, Donovan
McNabb will again be featured along with his mom and Philadelphia
Eagle’s “Team Mom,” Wilma McNabb.

Roethlisberger, Hasselbeck, and McNabb will all be featured in
television advertising set to debut during the NFL’s opening weekend
beginning September 7. Creative for the campaign is being handled by
Young & Rubicam, New York.

The Chunky soup campaign will once again play on the popular
“Mama’s Boys” theme and continue to leverage the company’s NFL
sponsorship and the “big-hearted” essence of the Chunky brand. The
campaign also features the trademark Chunky soup message, “It fills
you up right,” which has contributed to double-digit sales growth for
the brand since the campaign began in 1997.

“Campbell’s Chunky soup looks forward to another exciting year
with the NFL and a great year with our Chunky athletes and their
moms,” said Doug Johns, Senior Brand Manager, Campbell’s Chunky soup.
“Donovan McNabb, Ben Roethlisberger and Matt Hasselbeck represent the
very best of the NFL and they resonate with our Chunky consumer – a
hard-working, approachable guy who is always looking out for others,
especially his mom.”

In 2002, the players’ real-life moms appeared in the campaign for
the first time in history as part of a creative shift to reach out to
a broader audience. In prior years, actresses portrayed the mothers of
the Chunky spokesmen.

All NFL players participating in the Chunky soup campaign were
secured by PLAYERS INC, the licensing and marketing subsidiary of the
NFL Players Association.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality simple meals, soups, baked snacks, vegetable-based
beverages, and premium chocolate products. Founded in 1869, the
company has a portfolio of more than 20 market-leading brands,
including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and
“Godiva.” For more information on the company, visit Campbell’s
website at www.campbellsoupcompany.com.


    CONTACT: Campbell Soup Company
             John Faulkner, 856-968-4301
             john_w_faulkner@campbellsoup.com
             or
             Coyne PR
             Tim Schramm or Erin Bobal, 973-316-1665
             tschramm@coynepr.com

    SOURCE: Campbell Soup Company