Brand Tackles Dad’s Dilemma – How to Eat Right and Get More Active at Home
CAMDEN, N.J., Sep 20, 2010 (BUSINESS WIRE) — Campbell Soup Company’s (NYSE:CPB)Campbell’s(R)Chunky (TM) soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle with eating right and being active.
To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’sChunky soup All Pro Dad pledge, which encourages dads to make small changes that can make a big difference at home. Dads that take the Pledge will also have a chance to enter to become one of five Chunky All Pro Dads that will attend the 2011 Pro Bowl, to be held in Hawaii on January 30.
“We know dads want to live a balanced life, but when time is short they often end up eating greasy, fatty foods that can leave them feeling full of regret,” said Campbell’s Vice President of Ready-to-Serve soups Michael Barkley. “So Chunky soup is tackling this dilemma head on by partnering with two famous ‘NFL dads’ that our consumers know and respect. They will talk about making better choices, which include choosing delicious, hearty and wholesome Chunky soup, a quick and easy meal time choice that won’t weigh them down.”
The pledge asks dads to do just two simple things each week that can make a big difference:
1) Eat a wholesome dinner with their family
2) Do something active with their kids
“As a dad and a former professional athlete I know how challenging it can be to take care of yourself and your family,” said Bettis. “That’s why I’m proud to be working with Chunky soup to let dads know that something as simple as sitting down together for a family meal and going outside to toss a football with your kids are two easy ways they can lead more active lives with their family.”
In addition to being one of the NFL’s most successful coaches, Tony Dungy founded the All Pro Dad(R) organization to provide men with the resources and encouragement they need to be better fathers. Built on a football theme, All Pro Dad features more than 50 NFL players, coaches and alumni who speak on the importance of being a good father.
“I hear from men across the country every day telling me that they want to be more involved in their childrens’ lives than ever,” said Dungy. “Together with Campbell’s Chunky soup, we’re hoping to empower everyday fathers to be the ‘All Pros’ they want to be both on and off the field.”
To take the Chunky soup All Pro Dad Pledge, dads can log on to www.Facebook.com/ChunkySoup. There, fathers can share their own personal tips on how to be a Chunky All Pro Dad and see what other dads do to stay in the game. Visitors can also enter for a chance to win a family trip to the NFL Pro Bowl. Five winners will score a family trip to the 2011 NFL Pro Bowl in Hawaii on January 30, 2011.
About Chunky Soup
Campbell’s Chunky soup helps to meet dad’s desire for foods that allow him to eat right and live better, while avoiding foods that leave him feeling weighed down. Many varieties of Chunky soup have 100% lean meat and a full serving of vegetables. This season, Chunky soup is introducing three new varieties: Hearty Italian Wedding soup, Heart Beef Noodle soup and Hearty Tomato with Pasta soup.
Chunky soups are also a versatile choice for a quick and creative family dinner. More than a dozen Chunky soups can be poured over rice, mashed potatoes, noodles or biscuits for a quick and easy dinner idea. Many combinations can help put dinner on the table in less than four minutes for less than four dollars. Visit Chunky.com to discover all of the amazing combinations.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://.campbellsoup.com.
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SOURCE: Campbell Soup Company
Campbell Soup CompanyJohn Faulkner, 856-342-3738[email protected]orWeber ShandwickBrian Packer, 312-988- 2302[email protected]
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