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Campbell’s(R) Healthy Request(R) Soups Showcase Heart-Health Benefits

CAMDEN, N.J., Sep 22, 2009 (BUSINESS WIRE) — Campbell’s first heart-healthy soups have gotten a makeover just in time
for soup season. The 25 varieties of Campbell’s Healthy Request
soups — all of which meet the American Heart Association’s criteria to
display their heart-check mark — now have even less sodium. Campbell
Soup Company (NYSE:CPB) further reduced the sodium in the already
healthy line by 15 percent to 410 mg per serving with the same great
taste. Plus, the soup labels now feature a bold green heart to
underscore the many heart-health benefits of the entire product line
while making it easier for people to identify the heart-healthy soups.

Heart disease is the number one killer of both women and men in the
United States. According to a survey by the Internal Food Information
Council, heart health is one of the top three health concerns that
Americans try to address through their diets. The survey also revealed
that nearly 80 percent of Americans are currently changing the types of
food they eat in an effort to have a healthier diet1.
Campbell is working to help meet their needs.

“For Campbell, heart health is a key strategic priority,” said Lisa
Walker, Vice President, Soup Innovation at Campbell Soup Company. “We
work closely with the American Heart Association to raise awareness of
heart disease and to promote the importance of living a healthy
lifestyle. But the most important thing we can do is make heart-healthy
products, which is why we have chosen to market Campbell’s Healthy
Request
soups for people who are taking steps to address their heart
health.”

Campbell is highlighting the heart health message in a new advertising
campaign for TV, print and online as well as on the product labels. In
addition to the Healthy Request name being featured in a bold
green heart, the entire line displays the American Heart Association’s
heart-check mark, which offers an at-a-glance assurance that a product
meets the American Heart Association’s certification criteria for fat,
saturated fat, trans fat, cholesterol and sodium as well as contains a
good source of a positive nutrient, such as vitamin A.

Heart-Healthy Never Tasted So Good

As part of a heart-healthy lifestyle, Campbell’s Healthy
Request
soups can be enjoyed alone or as an ingredient in a
heart-healthy recipe. The selection of 25 soups includes:

  • Ten Campbell’s(R) Healthy Request(R) Condensed Soups, including Chicken Noodle,
    Tomato and Cream of Mushroom.
  • Six heart-healthy Campbell’s(R) Select
    Harvest
    (R) Healthy Request(R) Soups (including two microwavable bowls) in flavors like
    Italian-Style Wedding and Mexican-Style Chicken Tortilla. Like all Select
    Harvest
    soups, the Healthy Request varieties are made with
    ingredients such as 100% natural chicken and do not contain artificial
    flavors.
  • Nine hearty varieties of Campbell’s(R)
    Chunky(TM) Healthy Request
    (R) Soups (including
    two microwavable bowls) with big chunks of lean meat and savory
    vegetables, available in flavors like Sirloin Burger and Grilled
    Chicken and Sausage Gumbo.

On store shelves beginning September 2009, Campbell’s Healthy Request
soups are available in a selection of cans and microwavable bowls at
supermarkets, mass merchandise and club stores nationwide. The suggested
retail price is $1.49-$2.49 for the cans and $2.54-$2.59 for the bowls.
For more information about Campbell’s Healthy Request soups,
visit www.campbellsoup.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

1 2009 IFIC Functional Foods/Foods for Health Consumer
Trending Survey. http://www.ific.org/research/2009FunctionalFoodsExecSummary.cfm

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SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves
856-342-3717
[email protected]
or
Weber Shandwick
Jenna Kereiakes
312-988-2337
[email protected]