CAMDEN, N.J., Sep 22, 2009 (BUSINESS WIRE) — Campbell’s first heart-healthy soups have gotten a makeover just in time
for soup season. The 25 varieties of Campbell’s Healthy Request
soups — all of which meet the American Heart Association’s criteria to
display their heart-check mark — now have even less sodium. Campbell
Soup Company (NYSE:CPB) further reduced the sodium in the already
healthy line by 15 percent to 410 mg per serving with the same great
taste. Plus, the soup labels now feature a bold green heart to
underscore the many heart-health benefits of the entire product line
while making it easier for people to identify the heart-healthy soups.
Heart disease is the number one killer of both women and men in the
United States. According to a survey by the Internal Food Information
Council, heart health is one of the top three health concerns that
Americans try to address through their diets. The survey also revealed
that nearly 80 percent of Americans are currently changing the types of
food they eat in an effort to have a healthier diet1.
Campbell is working to help meet their needs.
“For Campbell, heart health is a key strategic priority,” said Lisa
Walker, Vice President, Soup Innovation at Campbell Soup Company. “We
work closely with the American Heart Association to raise awareness of
heart disease and to promote the importance of living a healthy
lifestyle. But the most important thing we can do is make heart-healthy
products, which is why we have chosen to market Campbell’s Healthy
Request soups for people who are taking steps to address their heart
Campbell is highlighting the heart health message in a new advertising
campaign for TV, print and online as well as on the product labels. In
addition to the Healthy Request name being featured in a bold
green heart, the entire line displays the American Heart Association’s
heart-check mark, which offers an at-a-glance assurance that a product
meets the American Heart Association’s certification criteria for fat,
saturated fat, trans fat, cholesterol and sodium as well as contains a
good source of a positive nutrient, such as vitamin A.
Heart-Healthy Never Tasted So Good
As part of a heart-healthy lifestyle, Campbell’s Healthy
Request soups can be enjoyed alone or as an ingredient in a
heart-healthy recipe. The selection of 25 soups includes:
On store shelves beginning September 2009, Campbell’s Healthy Request
soups are available in a selection of cans and microwavable bowls at
supermarkets, mass merchandise and club stores nationwide. The suggested
retail price is $1.49-$2.49 for the cans and $2.54-$2.59 for the bowls.
For more information about Campbell’s Healthy Request soups,
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
1 2009 IFIC Functional Foods/Foods for Health Consumer
Trending Survey. http://www.ific.org/research/2009FunctionalFoodsExecSummary.cfm
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6055130&lang=en
SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves856-342-3717[email protected]orWeber ShandwickJenna Kereiakes312-988-2337[email protected]shandwick.com
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