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Campbell’s(R) Labels for Education(TM) Signs as a Proud Sponsor of National PTA; Teen Soccer Phenom Freddy Adu to become latest Labels for Education Ambassador

CAMDEN, N.J.–(BUSINESS WIRE)–Aug. 10, 2005–Campbell’s(R) Labels
for Education(TM) program announced today that it will become a Proud
Sponsor of National Parent Teacher Association. It marks the first
time that Labels for Education (LFE) has entered into a partnership
with the PTA. As part of the agreement, LFE will have a variety of
sponsorship rights and opportunities to provide information about LFE
and other programs to PTA members. Additionally, Campbell also
announced that it has signed teen soccer star Freddy Adu to become the
latest ambassador for the Labels for Education program.

“We are very excited to be a sponsor of the National PTA,” said
Anne Pizarro, Director of Campbell’s Labels for Education. “It is a
natural fit for Campbell because our mission to encourage community
involvement in education aligns with the mission of the National PTA.
We look forward to developing a strong relationship with the
organization and jointly building a brighter future in education. “

As part of the sponsorship, Campbell’s Labels for Education will
have the ability to send communications to over 26,000 local PTAs.
Labels for Education will also utilize the Proud Sponsor of National
PTA logo on collateral materials. The National PTA web site,
www.pta.org, will include a logo and link to the Campbell’s Labels for
Education website, www.labelsforeducation.com. Labels for Education
will also be a sponsor of the PTA’s 2005 Back to School efforts.

“With support from generous sponsors like Campbell’s, National PTA
is able to provide the best programs and resources to all families,”
said National PTA President Anna Weselak. “We appreciate that
Campbell’s shares our commitment to improving the lives of America’s
children.”

The Campbell’s Labels for Education program will also be honoring
parents who demonstrate outstanding dedication and contribution to
their child’s school and students through a nationwide contest that
was launched on August 5. Entries for the “SOUPer Parent Contest” will
be comprised of an essay of 200 words (maximum) on the topic “Tell us
about your classroom SOUPer Parent.” Winning SOUPer Parents in each of
the 50 United States and the District of Columbia will be selected and
will be awarded a 10,000 Labels for Education bonus certificate to be
given to the school of the winner’s choice.

Serving as an ambassador for Labels for Education and the “SOUPer
Parent Contest” is teen soccer sensation, Freddy Adu. For the past two
years, he has been a forward for D.C. United, the 2004 MLS Cup
Champion, and during that time became the youngest player to ever
appear in a Major League Soccer game. Freddy knows firsthand the
importance of parental involvement because his mother has provided him
with the support that has led to his success as a young professional
athlete. He joins Olympic gold medalist figure skater Sarah Hughes as
Labels for Education program ambassadors.

ABOUT CAMPBELL’S LABELS FOR EDUCATION

Labels for Education is a proud sponsor of the National PTA.
Labels for Education was established in 1973 and is the
longest-running redemption program of its kind. Nearly $105 million in
educational merchandise has been redeemed through the program.
Everything from computers, software, sports equipment, educational
videos and even passenger vans are available for label redemption. For
more information, log onto www.labelsforeducation.com.

ABOUT NATIONAL PTA

With nearly 6 million members, National PTA is the largest
volunteer parent organization in the United States. Since its founding
in 1897, National PTA has prided itself on being a powerful voice for
children, a relevant resource for parents, and a strong advocate for
public education. Membership in National PTA is open to anyone who is
concerned with the education, health, and welfare of children and
youth. For more information about National PTA, visit www.pta.org.


    CONTACT: Campbell Soup Company
             Beth Jolly, 856-968-4301
             beth_jolly@campbellsoup.com

    SOURCE: Campbell Soup Company