Partnership elevates fan experience with giveaways, specially branded in-store displays, and in-game entertainment
CINCINNATI, OH (November 17, 2022) – What makes a fun and delicious NFL homegate and tailgate experience? Cheering on your hometown sports team with your favorite Campbell Snacks! Thanks to a new multi-year partnership between the Cincinnati Bengals and Campbell Snacks, Who Dey Nation fans will have an at-home, in-game, and in-store experience that’s one of a kind in professional football.
The partnership between Campbell Snacks, the nearly $4 billion division of Campbell Soup Company and the Cincinnati Bengals of the National Football League, features interactive experiences at stores throughout the Cincinnati, Toledo, and Columbus, OH metropolitan areas, as well as parts of Michigan and Kentucky, a fan sweepstakes that brings lucky fans a Bengals’ prize package so they can homegate for away games, and exciting digital programming you’ll see only at Paycor Stadium, home of the Bengals.
“We are always excited when partners work with us to improve the fan experience,” said Ryan Holmes, Director of Corporate Partnerships, Cincinnati Bengals. “Our partnership with Campbell Snacks will improve game day for our fans, both at the stadium and in their homes. We are excited for our fans to experience Campbell Snacks’ products and activations this year and for years to come.”
“We’re continuing to elevate the snacking experience for consumers and football fans alike with interactive and fun ads and displays that bring the energy at the stadium right to your local Kroger grocery store,” said Josh Wooley, Vice President, National Accounts, Campbell Snacks.
“We are thrilled to join Who Dey Nation and be part of this team’s rich history,” said Stephen Chriss, Vice President, Digital Commerce & Omni-Shopper Marketing. “This innovative partnership is another example of how we are finding new and exciting ways to reach out to our shoppers.”
Elevating the Fan Experience
Campbell Snacks, Kroger, and other area businesses will host a pre-game fan zone outside the stadium during select Bengals’ home games throughout the season. The pre-game event will feature well-known snack brands, perfect for any game day, as well as other delicious foods and family friendly activities.
Inside the stadium, digital ads promoting Campbell Snacks brands and our latest special limited time offerings, such as the new Buffalo Bleu flavored Kettle Brand potato chips and our new Snack Factory Pretzel Crisps Bites, will be prominently displayed on stadium LED screens and marquees.
In stores, specially branded Bengals displays will greet fans and shoppers and offer up the chance to enter a sweepstakes and win a homegate prize package. Winners will receive Campbell’s snacks, Bengals’ merchandise, gift cards to Kroger and the Bengals’ Pro Shop delivered by Bengals’ mascot “Who Dey.”
Check out this video of a lucky Bengals’ fan winning the latest prize package.
About Campbell Snacks
Campbell Snacks is the nearly $4 billion snacking division of Campbell Soup Company (NYSE: CPB). Campbell Snacks came to Charlotte four years ago when Campbell acquired Snyder’s-Lance, Inc. With an office in Ballantyne and manufacturing and warehousing in greater Charlotte, Campbell Snacks employs nearly 2,000 people who bring our purpose of connecting people through food they love to the local community. It includes Lance crackers, Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Pepperidge Farm cookies and bread and more. For more than 150 years, Campbell has connected people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.
Emily Parker, Director of Communications, Cincinnati Bengals[email protected], 513-455-8989
Josh Simeone, Communications, Campbell Snacks:[email protected], 856-930-1189
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