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FEATURE/Campbell’s

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CAMDEN, N.J.–(BUSINESS WIRE)–Nov. 6, 2002–America’s home cooks
reserve a prominent place on their holiday tables year after year for
the time-honored classic – Campbell’s Green Bean Casserole. In fact,
this “souper” side dish featuring Campbell’s(R) condensed Cream of
Mushroom soup takes its place alongside the turkey in more than 20
million homes each holiday season.

Green Bean Casserole Receives National Recognition

This year, the Green Bean Casserole is being celebrated in a
different way. After its creation nearly 50 years ago in Campbell’s
Kitchen, the recipe is recognized as a significant piece of Americana.
Heralded as a prized invention for its enduring contribution to the
holiday meal, the original casserole recipe will be donated to the
archives of the Akron, Ohio-based National Inventors Hall of Fame(R)
(NIHF), and will be presented by the inventor herself, Dorcas Reilly,
former manager of Campbell’s Kitchen.

“The National Inventors Hall of Fame was created to recognize and
celebrate invention in America and its heritage as a nation of
innovators. We are always pleased to draw attention to everyday
inventors, like Dorcas Reilly, who have invented products enjoyed and
used by people everywhere,” said Jeffrey Dollinger, Vice President of
Business Development, NIHF.

Reilly, now 76, will personally present her original recipe to the
NIHF at a special ceremony on Nov. 19. Afterward, she and today’s
Campbell’s Kitchen inventors will answer questions from local home
cooks and host a traditional Thanksgiving meal featuring the honored
Green Bean Casserole.

“When we created Green Bean Casserole, our goal was to develop an
easy recipe featuring a few simple ingredients. And most home cooks
had green beans and Cream of Mushroom soup on hand at all times,” said
Reilly, who is affectionately referred to as the “grandmother” of the
famous recipe. “Great taste and simplicity never go out of style, and
today’s home cooks still look to create great meals with ingredients
that are readily available. That’s why I think the casserole has
become a tradition for so many families over the years.”

The History of Green Bean Casserole

Originally known as Green Bean Bake when it debuted in 1955,
today’s Green Bean Casserole recipe is requested from Campbell’s
Kitchen by more than 10,000 home cooks each year, but most frequently
during the holiday season. In recent years, the holiday requests piled
so high, Campbell’s began printing the recipe on the inside of each
Cream of Mushroom soup label.

Now dishes like Green Bean Casserole are easier than ever to
prepare, since Campbell’s condensed Cream of Mushroom soup was
recently improved so that it’s creamier and easier to use for cooking.
To make the famous side dish, Campbell’s condensed Cream of Mushroom
soup is combined with a splash of soy sauce to provide a generous,
saucy coating for the green beans. The mixture is then topped with
crunchy French’s(R) Taste Toppers(TM) French fried onions for the
perfect finishing touch.

The Way Your Family Likes It

Through the years, Campbell’s Kitchen and America’s home cooks
alike have adapted the traditional Green Bean Casserole recipe by
adding or substituting different ingredients and flavors to suit their
families’ tastes.

“Green Bean Casserole has evolved into a classic because the
original recipe provides a great foundation for home cooks to tailor
and make the dish their own. In my family, my niece loves to top off
the casserole with extra French fried onions,” said Cindy Ayers, head
of Campbell’s Kitchen. “Each family has its own way of preparing Green
Bean Casserole, and it’s the personal touch that makes the dish a
lasting holiday tradition.”

A few of Ayers’ favorite custom casserole creations include:

  • Adding broccoli instead of green beans

  • Adding in lightly sauteed mushrooms

  • Sprinkling bacon bits on top of the dish for added zest

  • Topping the dish with Pepperidge Farm(R) croutons or
    Goldfish(R) crackers for a new kind of crunch

  • Adding shredded cheddar cheese to the casserole for a family
    of cheese-lovers

  • Preparing the recipe with Campbell’s 98% Fat Free Cream of
    Mushroom soup for a lighter version

Campbell’s Kitchen Online

Visit Campbell’s Kitchen online at www.campbellskitchen.com where
you can find the classic Green Bean Casserole recipe. While on the
website, learn more about Campbell’s Kitchen, search for recipes and
sign up for Meal-mail(R), a free daily or weekly newsletter with
recipes sent directly to your email in-box.

NOTE TO MEDIA: For Green Bean Casserole image, contact
lmichaels@webershandwick.com

About Campbell’s Soup Company (NYSE:CPB)

Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauces, beverage, biscuits, confectionery and
prepared food products. The company owns a portfolio of more than 20
market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany
and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers,
“V8” and “V8 Splash” juices, “Pace” Mexican sauces, “Prego” pasta
sauces, “Franco-American” pastas and gravies, “Swanson” broths,
“Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in
Australia and “Godiva” chocolates around the world. The company also
owns dry soup and sauce businesses in Europe under the “Batchelors,”
“Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and
“McDonnells” brands. The company is ably supported by 24,000 employees
worldwide. For more information on the company, visit Campbell’s Web
site on the Internet at www.campbellsoup.com.

About the National Inventors Hall of Fame

The National Inventors Hall Of Fame is the nation’s authority on
honoring, recognizing and encouraging invention and creativity.
Through its annual Induction of Inventors into the Hall of Fame, it
represents over 180 of the world’s most important inventors from
Thomas Edison to Stephanie Kwolek (inventor of Kevlar). The Hall of
Fame also produces the Collegiate Inventors Competition that
recognizes and rewards the best inventors on our nation’s campuses,
and Camp Invention, an innovative national summer day camp for
elementary school students that is operated in 40 states. Its newest
initiative is Invent Now, which aims to provide a showcase for the
impact of invention on everyday life. Through a major traveling event,
conventions and conferences, and media initiatives, this program will
find America’s everyday inventors and hold them up as examples of the
creativity innate within us all. For more information on the National
Inventors Hall of Fame, visit its website at www.invent.org.

Note: A photo is available at URL:
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–30–ym/cgo*

CONTACT: Weber Shandwick Worldwide
Liza Michaels, 312/988-2320
lmichaels@webershandwick.com
or
Campbell Soup Company
Jeff Bedard, 856/342-5291
jeff_bedard@campbellsoup.com