CAMDEN, N.J., Oct 21, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE: CPB) earned a Reputation Pulse score
of 83.33 on a scale of 1 to 100 to place second behind Johnson &
Johnson, according to the Reputation Institute and the Boston College
Center for Corporate Citizenship, in a survey of Americans to determine
which companies have earned the strongest levels of trust, admiration,
respect and good feeling. Campbell also ranked second in last year’s
survey.

“Campbell has earned its reputation and created brand equity for more
than a century,” said David Stangis, Vice President Corporate Social
Responsibility. “This recognition is a testament to the increased focus
we now place on corporate responsibility, governance and creating an
extraordinary workplace and it certainly reflects the trust consumers
have placed in the Campbell’s brand through the years. Today, one of our
seven areas of strategic focus is on advancing a powerful commitment to
sustainability and corporate social responsibility.”

In a related review of over 200 company CSR programs, Campbell ranked 9^th
with a rating of 75.26, placing the company in the Excellent/Top Tier of
all companies surveyed. Scores were based upon workplace, citizenship
and governance statements. Campbell was ranked 2^nd in the
2008 rankings behind Google. The Walt Disney Company topped this year’s
ranking. “Our 10-year goal is to be the leading company in this survey
and among the top 10 in each annual survey,” said Stangis.

Reputation Institute has been measuring corporate reputations rigorously
since 1999. The ranking was created using data principally collected for
Reputation Institute’s 2009 Global Pulse Study. In creating the CSRI,
the researchers used a subset of survey results that focused on more
than 200 companies with a dominant presence in the United States and
believed to have a reasonably high recognition factor with the general
public. The data used focused on the public’s perception about a
company’s corporate citizenship, governance and workplace practices.

Long active in the communities where it operates, Campbell is committed
to neighborhood revitalization efforts, job training initiatives and
projects designed to benefit youth, such as after-school and summer
programs in its hometown, Camden, N.J. and beyond. Support is provided
primarily through the Campbell Soup Foundation, the company’s
philanthropic arm. The company is also completing a $90 million
expansion of its world headquarters and plans to help develop an office
park adjacent to its campus to attract new businesses to the city.

For more information about Campbell CSR initiatives, refer to the report
at www.campbellsoupcompany.com/csr.
A new report will be issued in 2010.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About the Global Pulse 2009 Study

The CSRI was created using data collected for Reputation Institute’s
Global Pulse 2009, which was conducted online between January and
February of 2009. A Pulse score is a measure of corporate reputation
calculated by averaging perceptions of four indicators of trust, esteem,
admiration and good feeling obtained from a representative sample of at
least 100 local respondents who were familiar with the company. Scores
range from a low of 0 to a high of 100, Pulse scores that differ by more
than +/-0.5 are significantly different at the 95 percent confidence
level. The global mean for all companies included in the study was a
64.2.

About the Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship is a
membership-based research organization associated with the Carroll
School of Management. It is committed to helping business leverage its
social, economic and human assets to ensure both its success and a more
just and sustainable world. As a leading resource on corporate
citizenship, the Center works with global corporations to help them
define, plan and operationalize their corporate citizenship. Through the
power of research, executive education and the insights of its 350
corporate members, the Center creates knowledge, value and demand for
corporate citizenship. The Center offers publications including a
newsletter, research reports and white papers; executive education,
including three Certificate programs; events that include an annual
conference, roundtables and regional meetings; peer-to-peer learning
forums and a corporate membership program. www.BCCorporateCitizenship.org

About Reputation Institute

Reputation Institute is a private advisory and research firm
specializing in corporate reputation management. With offices and
associates in more than 20 countries, Reputation Institute provides
knowledge-based consulting services to some of the most respected
companies worldwide. Its consulting teams regularly help global clients
assess value and act on their reputations by providing strategic
analysis and direction, as well as relevant assistance in developing and
implementing reputation measurement and management systems. Reputation
Institute also identifies best practices from original research, and
shares its cutting-edge findings with clients and members through
engagements, seminars, conferences and publications. The Global Pulse is
Reputation Institute’s flagship research study conducted annually with
some 60,000 consumers in 27 countries from whom emerge detailed ratings
of the reputations of the world’s 1,000 largest companies. Each year,
the results of this study are featured in leading business publications
around the world. Visit ReputationInstitute.com to learn more about how
you can unlock the power of your reputation. www.reputationinstitute.com

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner (Media)
856-342-3738
or
Jennifer Driscoll (Analysts)
856-342-6081

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