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Goldfish and Frank’s RedHot Partnership Gets Even Hotter with NFT Giveaways

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The brands are turning up the heat and extending the creativity of the partnership

Norwalk, CT., (May 20, 2021) – Starting May 20 through June 4, Goldfish® and Frank’s RedHot are giving away three exclusive non-fungible tokens (NFT) inspired by the hottest snack of the season, Goldfish® Frank’s RedHot crackers. Each week, @GoldfishSmiles will share a chance for fans to win a one-of-a-kind Goldfish® Frank’s RedHot NFT on Instagram. Goldfish will randomly select a winner each week and send them a DM with instructions on how to redeem the NFT. Once selected, winners can visit, the designated NFT market to redeem their art. Open to US Residents (+DC) 18 years or older. No Purchase Necessary. Ends 6/4/21 at 11:59 AM ET. Void Where Prohibited. See Full Rules for Entry Periods and details.

“Our new Goldfish® Frank’s RedHot crackers may go fast, but we wanted to give fans something that can live on forever,” said Janda Lukin, Chief Marketing Officer, Campbell Snacks. “While our crackers are limited edition, we knew we had to capture the essence of our fun partnership that extended beyond the flavor and craft it into the collectible piece of art that it is.”

An NFT is a rare and unique digital collectible that is irreplaceable and represented by a blockchain token. An NFT can represent almost anything, such as art, graphics, music, videos, images, etc. Goldfish® in collaboration with VMLY&R curated the one-of-a-kind NFTs, which fans will be able to win for free.

Goldfish® Frank’s RedHot crackers are available at retailers nationwide starting May 2021 while supplies last for an SRP of $2.49 per 6.6oz bag.   

For more information on Goldfish® crackers, visit  

For more information on Frank’s RedHot, visit  

About Pepperidge Farm® 

Pepperidge Farm® is a leading brand of premium quality snacks, fresh bakery products, and frozen foods, founded in 1937, The Pepperidge Farm® brand includes nearly 100 different snacks including over 30 varieties of Goldfish crackers and 65 varieties of cookies. The portfolio includes iconic Goldfish crackers, Milano cookies, and Pepperidge Farm Farmhouse Thin & Crispy cookies and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl, Farmhouse and Whole Grain and frozen Puff Pastry, Layer Cakes and Garlic Bread. Founded by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome bread for her allergy-afflicted son, Pepperidge Farm branded products are now in approximately75 percent of homes nationwide. For more information, visit or follow Pepperidge Farm on Instagram, Facebook and Twitter.

About Frank’s®  

It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit for more information and recipes. 

Frank’s is one of McCormick & Company’s (MKC) brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Founded in 1889, McCormick envisions a World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit

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