Winning Red Dresses from Campbell’s ‘AdDress Your Heart’ Design Contest and Project Runway Challenge Unveiled on Red Carpet during American Heart MonthNEW YORK, Feb 11, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) is painting the town red to raise awareness of heart disease. Real heart-health heroes debuted the final Campbell red dress creations as part of the company’s annual “AdDress Your Heart” campaign, in support of the American Heart Association’s Go Red For Women movement.
This year’s dresses have an especially personal touch – the designs were inspired by real-life stories of people who have faced or overcome the challenges of heart disease. Project Runway’s Tim Gunn helped celebrate by joining these heroic women on the red carpet at the Woman’s Day Red Dress Awards in New York City.
Gunn’s passion for fashion and longstanding commitment to the fight against heart disease brought him together with Campbell for this signature program. In a case of life imitating art, Gunn illuminated the importance of heart health on the red carpet and the runway. He first drove votes for the “AdDress Your Heart” design and essay contest by encouraging people to choose their favorite. Gunn also shared his famous fashion guidance during a Campbell-sponsored “Design Your Heart Out” challenge on Project Runway, which aired on Lifetime TV on Feb. 4, 2010. Both red dresses were inspired and modeled by real-life heart disease survivors.
Two red-hot designers rose to the top of the talented competitors in the on- and off-screen challenges. Jodie Senouillet (26, Riverside, R.I.), whose design and compelling story about how her “heart is her hero,” earned the most votes in the “AdDress Your Heart” contest. She joined fellow heart disease survivor Nadine Jenkins (45, East Orange, N.J.), who wore the challenge-winning dress from Project Runway along with its designer Amy Sarabi (26, Plano, Texas) on the red carpet with Gunn.
“I am amazed and inspired by these women, their heart-health stories and red dress designs,” said Gunn. “My hope is that together we will raise awareness about heart disease, the number one killer of women, and motivate people to take steps to protect their hearts and lead healthier lifestyles.”
People across the country visited CampbellsAdDressYourHeart.com to vote on their favorite of three finalists’ stories and designs. For every vote, Campbell made a $1 donation to the American Heart Association’s Go Red For Women movement, and through the end of March, people can continue to support the cause by visiting the Web site and clicking on the winning red dress (up to $625,000).
Both winning dresses will become part of the Campbell red dress collection. They join creations by noted designers Nicole Miller, Lisa Perry and Michael Vollbracht for Bill Blass. Since an early pop-art-inspired Campbell paper dress from the 1960s, the Campbell red dress has become a symbol of the company’s focus on health and wellness and support for the cause.
Campbell’s Commitment to Heart Health Campbell has been a proud national supporter of the American Heart Association’s Go Red For Women movement since 2006 and recently extended its support with a commitment to donate $3.6 million by 2012.
“Campbell is proud not just to support this very important cause, but to offer an increasing number of heart-healthy products in the marketplace,” said Michael Barkley, Vice President, Ready-to-Serve Soup. “Through this year’s program, we are honored that women across the country shared their personal stories and struggles with heart disease; we hope that their stories encourage more women to lead heart-healthy lifestyles including healthy eating and regular physical activity.”
Campbell offers more than 85 great-tasting products that fit into a heart-healthy lifestyle, such as all 25 varieties of Campbell’s(R) Healthy Request(R) soups, Low Sodium V8(R) 100% vegetable juice, Prego(R) Heart Smart Italian sauces and Swanson(R) Premium Chicken, which have been screened and verified to meet the American Heart Association’s certification criteria and display their heart-check mark.
About Go Red For Women Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
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SOURCE: Campbell Soup Company
Campbell Soup CompanyJuli Mandel Sloves, 856-342-3717[email protected]orWeber ShandwickCaroline Thomas, 312-988-2305[email protected]
