Winning Red Dresses from Campbell’s ‘AdDress Your Heart’ Design Contest and Project Runway Challenge Unveiled on Red Carpet during American Heart MonthNEW YORK, Feb 11, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) is painting the town red to
raise awareness of heart disease. Real heart-health heroes debuted the
final Campbell red dress creations as part of the company’s annual “AdDress
Your Heart” campaign, in support of the American Heart Association’s Go
Red For Women movement.
This year’s dresses have an especially personal touch – the designs were
inspired by real-life stories of people who have faced or overcome the
challenges of heart disease. Project Runway’s Tim Gunn helped
celebrate by joining these heroic women on the red carpet at the Woman’s
Day Red Dress Awards in New York City.
Gunn’s passion for fashion and longstanding commitment to the fight
against heart disease brought him together with Campbell for this
signature program. In a case of life imitating art, Gunn illuminated the
importance of heart health on the red carpet and the runway. He
first drove votes for the “AdDress Your Heart” design and essay
contest by encouraging people to choose their favorite. Gunn also shared
his famous fashion guidance during a Campbell-sponsored “Design Your
Heart Out” challenge on Project Runway, which aired on Lifetime
TV on Feb. 4, 2010. Both red dresses were inspired and modeled by
real-life heart disease survivors.
Two red-hot designers rose to the top of the talented competitors in the
on- and off-screen challenges. Jodie Senouillet (26, Riverside, R.I.),
whose design and compelling story about how her “heart is her hero,”
earned the most votes in the “AdDress Your Heart” contest. She
joined fellow heart disease survivor Nadine Jenkins (45, East Orange,
N.J.), who wore the challenge-winning dress from Project Runway
along with its designer Amy Sarabi (26, Plano, Texas) on the red carpet
“I am amazed and inspired by these women, their heart-health stories and
red dress designs,” said Gunn. “My hope is that together we will raise
awareness about heart disease, the number one killer of women, and
motivate people to take steps to protect their hearts and lead healthier
People across the country visited CampbellsAdDressYourHeart.com to vote
on their favorite of three finalists’ stories and designs. For every
vote, Campbell made a $1 donation to the American Heart Association’s Go
Red For Women movement, and through the end of March, people can
continue to support the cause by visiting the Web site and clicking on
the winning red dress (up to $625,000).
Both winning dresses will become part of the Campbell red dress
collection. They join creations by noted designers Nicole Miller, Lisa
Perry and Michael Vollbracht for Bill Blass. Since an early
pop-art-inspired Campbell paper dress from the 1960s, the Campbell red
dress has become a symbol of the company’s focus on health and wellness
and support for the cause.
Campbell’s Commitment to Heart Health Campbell has been a proud
national supporter of the American Heart Association’s Go Red For Women
movement since 2006 and recently extended its support with a commitment
to donate $3.6 million by 2012.
“Campbell is proud not just to support this very important cause, but to
offer an increasing number of heart-healthy products in the
marketplace,” said Michael Barkley, Vice President, Ready-to-Serve Soup.
“Through this year’s program, we are honored that women across the
country shared their personal stories and struggles with heart disease;
we hope that their stories encourage more women to lead heart-healthy
lifestyles including healthy eating and regular physical activity.”
Campbell offers more than 85 great-tasting products that fit into a
heart-healthy lifestyle, such as all 25 varieties of Campbell’s(R)
Healthy Request(R) soups, Low Sodium V8(R)
100% vegetable juice, Prego(R) Heart Smart
Italian sauces and Swanson(R) Premium Chicken,
which have been screened and verified to meet the American Heart
Association’s certification criteria and display their heart-check mark.
About Go Red For Women Go Red For Women is the American Heart
Association’s solution to save women’s lives. With one out of three
women still dying from heart disease, we are committed to fighting this
No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere
source of information and education, connects millions of women of all
ages and gives them tangible resources to turn personal choices into
life-saving actions. We encourage women and the men who love them to
embrace the cause. For more information please visit GoRedForWomen.org
or call 1-888-MY-HEART (1-888-694-3278).
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
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SOURCE: Campbell Soup Company
Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
Caroline Thomas, 312-988-2305