CAMDEN, N.J., Sept., 17, 2010 – Campbell Soup Company’s (NYSE: CPB) – Labels for Education program, which has supported arts, athletics and academic programs in thousands of schools since its inception in 1973, today partnered with the GRAMMY Foundation® to bring GRAMMY® Award-winner, Zac Brown to Bynum School in Midland, Texas.
Bynum School was one of two grand-prize winning schools in Labels for Education’s Artist Ambassador Sweepstakes, which concluded in January 2010. Today’s grand prize appearance provided 37 special needs students, along with their teachers and families, an opportunity to learn about Brown’s personal journey of musical discovery.
“I’ve been blessed to have music in my life since my childhood,” said Brown. “Today, too many schools are finding it impossible to maintain a vibrant music program. I’m excited to be able to promote the importance of music education in schools on behalf of the GRAMMY Foundation, as well as support the Labels for Education program”
In addition to the appearance by Zac Brown, the Bynum School was awarded 100,000 Labels for Education Bonus Points, which will help the school secure much needed educational equipment and resources, including musical instruments.
Brown is passionate about lending his talent and name to programs that assist children in need.
The Bynum School, which is a school for students with special needs between the ages of 3 to adult, has been in operation since 1984. It was selected to receive the recording star’s appearance by winning Bynum volunteer, Linda Unruh, whose grandson attended the school for 5 years. Following his appearance at Bynum School, Brown performed at City Bank Coliseum in Lubbock, Texas.
Partnering with the GRAMMY Foundation has enabled the Labels for Education program to provide schools access to the GRAMMY Foundation’s proprietary Discovery Through Music curriculum, which is available to nearly 60,000 schools nationwide that are registered in this year’s Labels for Education program. Research has shown that when students have access to enrichment programs including music and arts, they tend to also perform better in the classroom. Unfortunately, music programs are being eliminated at many elementary and secondary schools due to the budget pressures impacting schools across the country.
About Zac Brown Band
In 2010, Zac Brown Band were named GRAMMY’s “Best New Artist” and are currently nominated for four Country Music Association Awards including “Best New Artist” and “Entertainer of the Year.” The band’s double platinum-certified, major label debut ‘The Foundation’ (Atlantic Records) was one of Billboard’s Top 20 albums of 2009 and features the band’s first five No.1 hit singles including “Chicken Fried” and “Free.” The band’s sophomore album ‘You Get What You Give’ (Atlantic/Southern Ground Artists, Inc.) is out on September 21st and features guest appearances by Alan Jackson and Jimmy Buffett. Zac Brown Band is represented by ROAR, a Beverly Hills-based management company. Additional information can be found at http://www.zacbrownband.com/.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com/.
About the GRAMMY Foundation
The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell’s Labels For Education program is proud to be the official education partner of the GRAMMY In The Schools® programs. For more information, please visit www.grammyintheschools.com.
For more information on Zac Brown Band, please contact Rebecca Shapiro ([email protected]) or Elizabeth Lutz ([email protected]) at Shore Fire Media, 718.522.7171 or Sheila Richman at Atlantic Records, 212.707.3063, [email protected] or Liz Norris at ROAR 917.755.1005, [email protected].