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Labels for Education(R) Announces New Partnership with Post, Extending Its Reach to the Cereal Aisle

CAMDEN, N.J., Nov 09, 2010 (BUSINESS WIRE) — Campbell Soup Company(NYSE:CPB) today announced that Post Foods will become new participating partner in the company’s long-running Labels for Education (LFE) program. The addition of all Post Cereals brands, including over 40 participating products and leading varieties like Honey Bunches of Oats, Pebbles, Post Shredded Wheat and Post Raisin Bran, builds on previously announced partnerships with Pop Secret popcorn and BIC stationery products.

With sales over $1 billion annually, Post sells more than 360 million units each year. All Post brands will carry the Labels for Education insignia on package to promote participation in the program.


“We are thrilled about this new partnership with Post Cereals,” said Mike Salzberg, President – Campbell Sales Company. “It expands the reach of the Labels for Education program into the cereal aisle and provides LFE participants with a new way to earn points that can be redeemed for arts, athletics and academic materials for their schools. In this economy, people are looking for ways to stretch budgets, and we are pleased to help them leverage LFE to do just that. In January, people will see this new partnership promoted in newspapers across the country, and in many markets, they will be able to easily participate in the program thanks to our new E-Labels initiative.”


Newly labeled Post brands featuring the Labels for Education logo are expected to arrive on store shelves beginning in February. “We are excited to participate in the Labels for Education program and to provide our consumers with the ability to enrich their schools with each purchase of Post cereal brands,” said Kelly Annis, Post’s Director of Consumer Promotions.


Since its launch in 1973, the Labels for Education program has provided over $110 million in school supplies and educational materials to help enrich thousands of school programs in the areas of arts, athletics and academics.


In recent years, the Labels for Education program has enlisted a number of programming partners, including Safe America(TM) and Harlem Globetrotters(R) Character Building, to help enrich the program’s educational offerings. A partnership with the GRAMMY Foundation is the program’s newest, and it has helped promote the importance of music education while bringing Artist Ambassadors to schools as part of the “GRAMMY in the Schools” initiative.


About Campbell’s Labels for Education Program


For nearly 40 years Campbell’s Labels for Education program has been committed to providing educational resources to schools across the country. Since the program’s inception in 1973, billions of labels have been redeemed and more than $110 million in educational resources and equipment, including computers, athletic gear, and even vans, have been provided to participating schools. For more information about the Labels for Education program, visit the program website at www.labelsforeducation.com.


About Campbell Soup Company


Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.


About Post Cereals


Post Foods, LLC a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Honey Bunches of Oats, Pebbles, Grape-Nuts, Post Shredded Wheat, Honeycomb, Post Great Grains, and other great tasting cereals. For more information, please visit www.postcereals.com


SOURCE: Campbell Soup Company


Campbell Soup Company
John Faulkner, 856-342-3738
[email protected]
or
Post Foods, LLC
Jennifer Brain-Mennes, 973-658-2380
[email protected]