caret-down

LaDainian Tomlinson and Moms Of NFL Players Team up with Campbell’s(R) ChunkyTM Soup to Announce Soup-er Donation at Super Bowl XLIII

Moms Culminate Their Season Long Tackling Hunger Effort by Donating 545,901 Pounds of Food to Feeding AmericaCAMDEN, N.J., Jan 26, 2009 (BUSINESS WIRE) — Campbell’s(R) Chunky(TM) soup has been tackling hunger on and off the
field for more than a decade – by making direct donations to food banks
across the country and by satisfying the everyday hunger of NFL players
and fans. At Super Bowl XLIII, Campbell Soup Company (NYSE:CPB) will
be enlisting the support of Campbell’s Chunky soup spokesman,
LaDainian Tomlinson, to help conclude its season-long Tackling Hunger(R)
campaign prior to the NFL’s biggest game of the year. However, behind
every good man… is a good mom.

Since 1997, NFL moms have been feeding some of the NFL’s hungriest
players, their sons, in the Campbell’s Chunky soup “Mama’s Boys”
advertising campaign. Campbell expanded mom’s roll this season
and challenged these Moms to help feed the hungry in America. Led by the
most famous “Team Mom” in sports, Wilma McNabb, the moms switched their
focus from feeding their hungry sons to feeding those in need in their
own communities.

With a trip to Tampa Bay on the line for the three moms who raised the
most donations, Berma Colbert of Oxnard, CA, Cheryl Foster of Tustin, CA
and Dr. Alicia G. McCareins of Naperville, IL rose to the top, raising
182,305 pounds, 112,077 pounds, and 86,852 pounds of food respectively,
for the cause. Their hefty collection represents a significant portion
of the total donation of 545,901 pounds of food that the moms raised
together for Feeding America (formerly America’s Second Harvest), the
nation’s largest domestic hunger-relief organization.

Thirty five members of the Professional Football Player’s Mothers
Association (PFPMA) teamed up with Campbell for the “NFL Moms Tackling
Hunger with Chunky Soup” program. The program challenged the
moms to raise as many food donations as possible for their local
communities from September through December, with Campbell kicking off
each of the moms’ donations with 500 cans of Campbell’s Chunky
soup.

“We are so appreciative to all of the local communities that embraced
our efforts and to the Campbell Soup Company, which challenged us to
make this food drive a success,” said Wilma McNabb, President of PFPMA.
“I am so proud of my friends in the PFPMA that helped to raise over half
a million pounds of food for the communities that have supported each of
our sons and families through the years; it’s a true blessing.”

The moms will also present a donation of 1,000 cans of Campbell’s
Chunky soup to representatives from the Second Harvest Food Bank of
Tampa Bay as a symbol of Campbell’s commitment to tackling hunger
in America. Tomlinson, who is currently featured in Campbell’s Chunky
soup’s “Working Day” advertising campaign and served as Chunky soup’s
Tackling Hunger Ambassador this season, will also be in Tampa to
promote Chunky soup’s season-long Tackling Hunger effort
and the importance of hunger awareness.

“We’re honored to have LaDainian Tomlinson and the moms from the PFPMA
with us in Tampa to continue to raise awareness about hunger relief,”
said Doug Brand, Brand Manager, Campbell’s Chunky soup.
“LT and our 35 moms have been terrific ambassadors for our Tackling
Hunger program and they have gone above and beyond this season to
help us to tackle an important issue that impacts almost every
community.”

Now in its 11th season, the Campbell’s Chunky/NFL
Tackling Hunger program remains committed to addressing the issue of
hunger in America, especially as food banks struggle to meet the rising
demands to provide nourishing, protein packed meals to those in need.
The Chunky/NFL Tackling Hunger program includes Chunky
Weigh-In events with LaDainian Tomlinson and Adrian Peterson, support of
Tomlinson’s annual “Giving Thanks with LT” Thanksgiving event in San
Diego, fighting hunger in all NFL communities with direct donations of Campbell’s
Chunky soup to food banks in each city, and recognition of the
passionate fans that voted for the winning teams in the season-long,
on-line Chunky Click for Cans competition.

“We are extremely thankful to Campbell’s Chunky soup and
the NFL moms for all of the hard work and time put into this program,”
said Vicki Escarra, President and CEO of Feeding America. “Their
dedication and spirited efforts within their local communities will help
so many people across America.”

Campbell Soup Company has donated more than three million pounds of food
to Feeding America food banks nationwide over the past year. For more
information on the Campbell’s Chunky/NFL Tackling Hunger
program, please visit http://www.chunky.com/Happenings.aspx.

Campbell’s is the Official Soup Sponsor of the NFL.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About Feeding America

(Formerly America’s Second Harvest – The Nation’s Food Bank Network)

Feeding America provides individuals and families facing hunger with the
fuel to survive and even thrive. As the nation’s largest domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks operate 63,000 agencies that address hunger through emergency food
assistance and programs. For more information on how you can fight
hunger in your community and across the country, visit www.feedingamerica.org.

SOURCE: Campbell Soup Company

Campbell Soup Company 
John Faulkner, 856-342-3738 
[email protected]om 
or 
Coyne PR 
Erin Bobal 
Lauren Curtin 
212-938-0166 
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