caret-down

M’m! M’m! Good! To Go!; Campbell Launches Major New Convenience Platform for Soup; Microwaveable Soups Launch Builds on Success of ‘Soup at Hand’

CAMDEN, N.J., Feb 18, 2003 (BUSINESS WIRE) — Campbell’s is making its soup
“M’m! M’m! Good! To Go!”

Campbell Soup Company (NYSE:CPB) today announced a major expansion of its soup
portfolio designed to meet growing consumer demand for convenience. Campbell’s
new convenience line of single-serve, microwaveable soups builds on the initial
success of “Soup at Hand,” the sippable soup Campbell introduced last fall, and
the powerful brand equities of the company’s most popular ready-to-serve soups,
“Chunky” and “Select.”

Launched last year with four varieties, “Soup at Hand” was one of the most
successful new product introductions in the company’s history. Campbell’s will
add seven new varieties to the “Soup at Hand” line-up, including three flavors
targeted at the “tween” market. Campbell will also introduce six varieties of
“Chunky” and four varieties of “Select”, which will be available in new
single-serve, microwaveable bowls.

Campbell’s expanded convenience platform is part of its strategy to revitalize
its U.S. Soup business, a central element of the company’s Transformation Plan.
According to National Eating Trends, one out of four meals are eaten on the go
and 44 percent of women carry lunch to work or school. With simple microwave
preparation and unique packaging, Campbell’s new “M’m! M’m! Good! To Go” line of
microwaveable soups addresses the needs of these busy consumers.

“We intend to make the ‘C’ in Campbell synonymous with convenience,” said
Campbell President and Chief Executive Officer Douglas R. Conant. “Our success
this year with “Soup at Hand” demonstrates it’s possible to dramatically change
the perception our consumers have about soup. We see the opportunity to shift
the paradigm so that our consumers think about soup as a ‘meal solution’ for
many new usage occasions. Over the last 18 months, we’ve been aggressively
developing a comprehensive innovation program in soup. We’re now ready to launch
our first wave, targeted at convenience.” Conant announced the new soup
initiatives today at a major meeting of securities analysts in Scottsdale,
Arizona.

These new microwaveable soups are part of a comprehensive convenience initiative
from Campbell’s. Beginning this fall, the effort also includes adding easy-open
lids to Campbell’s entire line of family-favorite “Red and White” condensed
soups and expansion of recently introduced in-store shelving initiatives
designed to make shopping for Campbell’s soups easier and more convenient for
consumers.

The new line of single serve, ready to serve soups will arrive on store shelves
beginning in July. They include:

— The expansion of Campbell’s “Soup at Hand” with seven new varieties, three of
which will target a new generation of consumers – “tweens” – children 10 to 14.
New “tween” flavors will include Chicken & Stars, Mexican Fiesta and Pizza.
Since being introduced last year, each of the four original varieties of “Soup
at Hand” – Classic Tomato, Creamy Chicken, Cream of Broccoli, and Blended
Vegetable Medley – are among the top 20 percent of ready-to-serve varieties. —
Campbell’s new portable “Chunky” soup, which will be available in the brand’s
most popular six varieties, including Classic Chicken Noodle, Sirloin Burger
with Country Vegetables. Each will be served in an individual, 16-ounce
microwaveable bowl. “Chunky” is Campbell’s leading, and America’s favorite,
ready-to-serve soup. — Campbell’s new portable “Select” soup, which will come
in four microwaveable varieties, including New England Clam Chowder and Italian
Style Wedding. In its first year of national distribution, Italian Wedding is
one of Campbell’s most popular “Select” varieties. About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality
soup, sauces, beverage, biscuits, confectionery and prepared food products. The
company owns a portfolio of more than 20 market-leading businesses each with
more than $100 million in sales. They include “Campbell’s” soups worldwide,
“Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm”
cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace”
Mexican sauces, “Prego” pasta sauces, “Franco-American” canned pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s”
biscuits in Australia and “Godiva” chocolates around the world. The company also
owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,”
“Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and “McDonnells”
brands. The company is ably supported by approximately 25,000 employees
worldwide. For more information on the company, visit Campbell’s website on the
Internet at www.campbellsoup.com.

Note: A photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.021803/bb5

CONTACT:          Campbell Soup Company
John W. Faulkner (Media)
(856) 342-3738
or
Leonard F. Griehs (Analysts)
(856) 342-6428

URL: http://www.businesswire.com
Today’s News On The Net – Business Wire’s full file on the Internet
with Hyperlinks to your home page.


Copyright (C) 2003 Business Wire.  All rights reserved.