Campbell Soup Company today announced the launch of a new,
reality-based advertising campaign under a single theme: “Make It
Campbell’s Instead.” The campaign, which will air throughout the
upcoming soup season, will support Campbell’s full line of soups
including the improved varieties of “Campbell’s” condensed soup, the
company’s new “M’m! M’m! Good! To Go” convenience platform, and
“Campbell’s Chunky” and “Campbell’s Select” ready-to-serve soups.
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