May 19, 2003 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced several new soup initiatives and updates for fiscal year 2004, which begins in August. These initiatives represent the next steps in the company’s revitalization of its U.S. Soup business. They follow the announcement in February of Campbell’s “M’m! M’m! Good! To Go” line of convenient microwaveable soups, and the company’s new shelving program that significantly improves the ease of shopping in the soup aisle.
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SOURCE: Newstream and Campbell Soup Company
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