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Nation’s Largest Single-Day Food Drive Expected to Surpass One Billion Pounds of Donations This Year

Campbell Soup Company, U.S. Postal Service and Feeding America join
the National Association of Letter Carriers Effort to Help Stamp Out
Hunger(TM)

CAMDEN, N.J., May 04, 2010 (BUSINESS WIRE) –On Saturday, May 8, Campbell Soup Company (NYSE:CPB) will join
forces with the National Association of Letter Carriers (NALC) and the
U.S. Postal Service to Stamp Out Hunger across America to provide
assistance to the one in six Americans who struggle with hunger.

This year Stamp Out Hunger, the nation’s largest single-day food
drive, will look to surpass one billion pounds of food collected since
its inception in 1993. Last year, letter carriers across the country
collected a record total of more than 73.4 million pounds of food. But
with hunger impacting 49.1 million Americans, including 16.7 million
children, according to the U.S. Department of Agriculture’s annual study
measuring food security in the United States; help is needed now more
than ever before.

“In these trying times it’s important for Americans to rally behind
causes like the Letter Carriers Food Drive to help their neighbors
struggling with hunger,” said Fredric V. Rolando, NALC president. “While
we’re very proud of our success over the years in the battle against
hunger, the fact remains that more Americans than ever are in need,
which is why we remain committed to this drive.”

To help Stamp Out Hunger this year, simply leave a sturdy bag
containing non-perishable foods, like canned soup, canned vegetables,
pasta, rice or cereal, next to your mailbox prior to the time of regular
mail delivery on May 8. Food items should be in non-breakable
containers, such as boxes and cans. The nation’s 230,000 letter carriers
will be collecting donations from homes across the country and
delivering them to food banks and other hunger relief organizations in
more than 10,000 local communities.

“The commitment and dedication of thousands of letter carriers, rural
letter carriers, and postal and community volunteers, plus the
involvement of corporate partners will make a difference in helping to
feed America’s hungry as we seek to surpass the record of 73.4 million
pounds of food collected,” added Postmaster General John Potter. “The
generosity of our customers and the determination of our employees have
never been stronger.”

Stamp Out Hunger

In a recent survey conducted by Feeding America, the nation’s leading
domestic-hunger-relief organization, its 203 food bank members
consistently reported increased demand for emergency food assistance,
ranging from 5 to 150 percent. Food banks are also notoriously empty
during summer months, having exhausted the supply of donations received
from food drives conducted during the holidays that are then distributed
during spring. Summer donations are even more critical since many
children in need no longer have the benefit of their school lunch
program.

“More than 49 million Americans live at risk of hunger, so please join
me, my wife Courteney and millions of other generous Americans on
Saturday, May 8 by placing a non-perishable food donation next to your
mailbox to help the National Association of Letter Carriers Stamp Out
Hunger,” said David Arquette, chairman of Feeding America’s
Entertainment Council who, alongside his wife, Courteney Cox,
participated in a print, television and radio public service
announcements to support the letter carriers’ efforts.

A Helping Hand

As part of its support for the drive, Campbell will donate one can of
soup to Feeding America (up to one million cans) for each Facebook fan
that joins the fight against hunger at www.facebook.com/StampOutHunger.
The company also sponsors, along with the U.S. Postal Service, a
reminder postcard being mailed to more than 120 million homes the week
of the drive.

“We are absolutely committed to making a positive impact for our
consumers, our planet, our employees and our community,” said Douglas R.
Conant, Campbell’s President and CEO. “Campbell’s ongoing commitment to Stamp
Out Hunger
allows our company to make a meaningful contribution
toward the critical issue of hunger that is impacting more and more
Americans daily. The power of this program is when millions of Americans
have the opportunity to provide a food donation that will then be used
to help a neighbor in need in their community.”

For more information about the annual Stamp Out Hunger effort in
your community, ask your letter carrier, contact your local post
office or visit www.helpstampouthunger.com.
You can also follow the drive at www.twitter.com/StampOutHunger
or text STAMP3 to 30305* to sign up for mobile reminders.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About Feeding America

Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s leading domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 63,000 agencies that address hunger in all of its forms.
Feeding America is based in Chicago. For more information on how you can
fight hunger in your community and across the country, visit http://www.feedingamerica.org.
Find us on Facebook at www.facebook.com/Feeding
America
or follow our news on Twitter at http://twitter.com/Feedingamerica.

About the National Association of Letter Carriers

The National Association of Letter Carriers union is the collective
bargaining representative for all city delivery letter carriers of the
U.S. Postal Service throughout the United States, with 295,000 active
and retired members. It is an affiliate of the American Federation of
Labor, Congress of Industrial Organizations (AFL-CIO).

About the United States Postal Service

A self-supporting government enterprise, the U.S. Postal Service is the
only delivery service that reaches every address in the nation, 150
million residences, businesses and Post Office Boxes. The Postal Service
receives no direct support from taxpayers. With 36,000 retail locations
and the most frequently visited website in the federal government, the
Postal Service relies on the sale of postage, products and services to
pay for operating expenses. Named the Most Trusted Government Agency
five consecutive years and the sixth Most Trusted Business in the nation
by the Ponemon Institute, the Postal Service has annual revenue of more
than $68 billion and delivers nearly half the world’s mail. If it were a
private sector company, the U.S. Postal Service would rank 28th in the
2009 Fortune 500.

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner, 856-342-3738
john_w_faulkner@campbellsoup.com
or
Mike Gehrig, 512-794-4712
mgehrig@webershandwick.com