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New Campbell Web Site Designed to Attract Innovative Ideas

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CAMDEN, N.J.–(BUSINESS WIRE)–Mar. 31, 2009–
Campbell Soup Company (NYSE:CPB) is inviting scientists,
entrepreneurs and inventors to submit their ideas via a new Web site
called “Campbell’s Ideas for Innovation.” The site, which can be
accessed at,
has been established to provide an easy way for people to submit their
innovative ideas to Campbell for evaluation.

Campbell is focused on generating ideas in the areas of new products,
packaging innovation, product line extensions, environmental
sustainability, business processes and marketing. The company also is
interested in new technologies related to sodium reduction, vegetable
nutrition and healthier fats and oils.

Carl Johnson, Campbell’s Chief Strategy Officer, said, “Campbell has had
a solid track record for innovation in the categories in which we
compete: soup and simple meals, baked snacks and healthy beverages. We
are committed to improving our innovation results, and a key element in
this improvement requires us to be open to ideas from both inside and
outside the company. The Ideas for Innovation Web site is one of the
ways we are accessing innovation from outside sources.”

The Ideas for Innovation Web site is designed to provide an effective
way for Campbell to review and evaluate unsolicited ideas by offering
people who do not work for the company an easy way to submit ideas.

Ideas submitted to Campbell through the Ideas for Innovation program
will be evaluated by a team assembled for this purpose. Ideas will be
reviewed and evaluated by someone with direct knowledge of the relevant
business or function and who will determine whether there is an interest
in pursuing the idea.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at

Source: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio (Media)
Henderson (Trade Media)
Leonard F. Griehs

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