Skip to content

Pac-12 and Campbell Snacks Announce Two-Year Partnership Extension 

Press Releases

Campbell Snacks to introduce weekly Fall Football Sweepstakes program for consumers to enter to win fan giveaways and VIP access to the Pac-12 Football Championship Game. 

SAN FRANCISCO – The Pac-12 Conference and Campbell Snacks, the nearly $4 billion snacking division of Campbell Soup Company, announced a two-year extension of its partnership that will continue to elevate the fan experience as the Official Sweet and Salty Snack and Bakery Product Partner of the winningest conference in the country.  

Additionally, the partnership secures Campbell Snacks as an official partner of the Pac-12 Football Championship Game, presented by 76®, through the 2023 event.  

Campbell Snacks includes iconic brands such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand and Cape Cod potato chips, Snack Factory pretzel crisps, Lance sandwich crackers, and Pepperidge Farm cookies, crackers, and fresh bakery. 

The partnership includes on-site programming and a sweepstakes program with Campbell Snacks retail partners that will send a lucky winner to the Pac-12 Football Championship Game, as well as allow consumers to enter weekly for the chance for fan giveaways. Campbell Snacks will also continue to have a significant on-air and digital presence across Pac-12 social media platforms and programming. 

“We are so pleased that Campbell Snacks will continue as a Pac-12 partner with this multi-year extension,” said Pac-12 Networks Executive Vice President, Sales, Steve Tseng. “Their assortment of snacks are loved by our fans, and we look forward to bring to life a few new consumer-facing activations beginning with the 2022 football season!” 

Campbell Snacks Vice President Digital Commerce & Omni-Shopper Marketing, Stephen Chriss, added, “We are excited to continue to bring an elevated snacking experience to fans throughout our partnership with Pac-12. Whether they’re tailgating at the stadium or watching from home, we know Pac-12 fans reach for Campbell Snacks, like Goldfish, Kettle Brand potato chips, Snyder’s of Hanover pretzels and so many others, to make their tailgate or homegate event that much better!” 

With today’s announcement, Campbell Snacks continues to be among several leading brands that partner with the Pac-12, including 76®, Allegiant, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, Sprouts Farmers Market, TicketSmarter, Twisted Tea, Unifi and Zayo Group. 

About the Pac-12 

The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 544 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference’s sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington, and Washington State University. More information on the Pac-12 is available at

About Campbell Snacks 
Campbell Snacks is the nearly $4 billion snacking division of Campbell Soup Company (NYSE: CPB). Campbell Snacks includes Lance cookies and crackers, Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Snack Factory Pretzel Crisps, Pepperidge Farm cookies and bread and more. For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. For more information, visit or follow company news on Twitter via @CampbellSoupCo

Media Contact: 

Andrew Walker, Senior Vice President, Communications, Pac-12: [email protected] 

Josh Simeone, Manager, Sales Communications, Campbell Snacks: [email protected], 856-930-1189 

Press Releases

Join our mailing list

Sign up to get the latest company news. Delivered from our family to yours.