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Pace(R) Brand’s New Restaurant Style Salsas Heat up the Salsa Aisle

Three Bold Varieties Bring the Dine-Out Experience Home

CAMDEN, N.J., Apr 17, 2012 (BUSINESS WIRE) —Campbell Soup Company (NYSE:CPB) today announced that three new
“Restaurant Style” salsas have been added to the Pace Mexican
sauce portfolio. Each of the all natural, gluten free salsas is inspired
by the flavors and textures found in authentic Mexican restaurants and
is intended to appeal to people who want to enjoy a dining-out
experience in the comfort of their own homes.

The three new Pace Restaurant Style Salsas are Garden Pepper, a
blend of bell peppers, jalapenos and lime; Garlic & Lime Verde, made
with tomatillos and a touch of garlic and lime; and Southwest Chipotle,
a chipotle chili puree with crushed tomatoes, red peppers and onions.
These new varieties join Pace Original Restaurant Style salsa,
which was introduced in April 2011, and is currently distributed in
select markets.

To create its new line of salsas, Campbell selected popular taste
profiles based upon on-going consumer research and input from Campbell’s
chefs. While each of the new salsas remains true to the Pace
brand’s heritage of using fresh, hand-picked jalapenos, the new items
replicate the familiar texture celebrated by restaurant goers.

“Consumer demand for bold and fresh flavors is strong in the salsa
category, and our new restaurant style salsas should appeal to both our
most loyal Pace salsa fans, as well as to those people who enjoy
sampling a wide array of salsa flavors and styles,” said Randy Beck,
Brand Manager-Pace. “By tapping into the increased interest in
bringing the restaurant experience home, we believe the Pace
brand will lead a fast-growing category segment.”

At shelf, each of the Pace Restaurant Style salsas will feature a
newly designed product label that clearly communicates each variety’s
main ingredients. “We know our restaurant style salsas must stand out
from both the balance of our Pace portfolio,” said Beck, “as well
as from what is often described as a ‘sea of red’ in some parts of the
country, where the salsa category is particularly well developed and
competitive.”

Pace Restaurant Style salsas will be sold in 16-ounce bottles at
a suggested retail price of $2.99. The three new varieties are now
shipping to stores across the country.

More information about Pace Restaurant Style salsa and the Pace
portfolio, can be found by visiting www.pacefoods.com.
Visitors can sign up to receive recipes, cooking tips, news and more on
the site.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.

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SOURCE: Campbell Soup Company

Campbell Soup Company
Amanda Hershon (Media)
(856) 342-6497