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Pepperidge Farm Adds Veggies To Goldfish® Crackers Just In Time For Back-To-School

New Goldfish® Garden Cheddar – A Snack That Moms and Kids Can Agree Upon



Norwalk, C.T. , August 27, 2009 – An August 2009 online poll revealed that nearly a third of parents believe it is more likely that their child would become a famous movie star than eat the recommended daily servings of fruits and vegetables. To help parents make it a little easier for their children (who may or may not be future celebrities) eat more vegetables, Pepperidge Farm is pleased to announce a delicious addition to the Goldfish line of baked snack crackers with the launch of Goldfish® Garden Cheddar snack crackers – smiling snacks that contain 1/3 serving of real vegetables in each serving of Goldfish crackers. Just in time for back-to-school, new Goldfish Garden Cheddar crackers are a great lunchbox snack and give kids a little vegetable boost they need along with the great taste of Goldfish that has been loved by families for more than 40 years.


Goldfish Garden Cheddar snacks are made without artificial preservatives and contain 0 grams of Trans Fat. Perfect for an afterschool snack or a busy day on the go, the new Goldfish variety is sure to please both moms and kids alike. While the U.S.D.A.’s MyPyramid recommends 2½ cups of vegetables per day as an essential part of a healthy diet, parents can attest that many children fail to get this recommended amount. In fact, 73 percent of poll participants admitted that their child has gone an entire day without eating a single vegetable. Goldfish Garden Cheddar crackers make it a little easier (and fun) to help children get more of the necessary vegetables they need.


“We’re thrilled to offer new Goldfish Garden Cheddar crackers in an effort to help moms provide wholesome, tasty snacks their kids will love with the addition of vegetables as an unexpected bonus,” said Michael Simon, Senior Vice President/General Manager – Snacks Division at Pepperidge Farm. “Goldfish Garden Cheddar crackers are a great-tasting snack option that moms can feel good about giving to their families, especially during the back-to-school season.”


Many parents agree that veggies at mealtime are a source of struggle – nearly one third of parents stated that getting their child to eat vegetables is harder than getting them to clean their bedroom. Make this battle a bit easier this back-to-school season with help from Goldfish Garden Cheddar crackers, which are available in two flavors: Cheddar and Flavor Blasted® Xtra Cheddar.


Pepperidge Farm® Goldfish Garden Cheddar crackers will be available in August at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19. For additional information on Pepperidge Farm Goldfish Garden Cheddar crackers, please visit www.pepperidgefarm.com.


The Pepperidge Farm Goldfish Garden Cheddar online poll was conducted by Wakefield among 400 nationally representative parents between August 6th and August 11th, 2009 using an e-mail invitation and an online questionnaire.


About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse , 100% Natural and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio.


Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.


CONTACT:
Geri Allen
Pepperidge Farm
(203) 846-7351
[email protected]


Shauna Mayer
DeVries Public Relations
(212) 891-0419
[email protected]