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Pepperidge Farm And Cooking.Com Launch Joint Promotion

NORWALK, Conn. and SANTA MONICA, Calif. – October 16, 2000 – Holiday bakers have known for years that Pepperidge Farmâ Puff Pastry is the secret ingredient to creating spectacular festive meals and this year it will really pay off! Cooking.com, the premier destination for people who cook and enjoy gourmet food, and Pepperidge Farm, maker of premium-quality bakery products, today announced a joint online and in-store supermarket promotion. Starting October 15 and running throughout the holiday season and until approximately April 30, 2001, supermarket locations nationwide will sell specially marked packages of Pepperidge Farm Puff Pastry Sheets and Shells. These packages, as well as www.puffpastry.com, will provide information on how consumers can receive a $10 Cooking.com gift certificate (valid on a purchase of $25 or more) with the purchase of Pepperidge Farm Puff Pastry products.

“We are excited to team with Pepperidge Farm on this effort, as both companies encourage home cooking and baking,” said David Hodess, president and CEO of Cooking.com. “The partnership is ideal as Pepperidge Farm offers premium puff pastry products and Cooking.com offers high quality cookware and baking tools – necessities during the busy holiday entertaining seasons.”

“Pepperidge Farm Puff Pastry allows our consumers who enjoy elegant but simple holiday entertaining to prepare festive holiday treats with surprising ease,” said Barbara Eden, director of marketing services at Pepperidge Farm. “Our partnership with Cooking.com allows Pepperidge Farm to offer consumers valuable Cooking.com gift certificates that will make their holiday baking experience even easier and more rewarding.”

Further details on the promotion, recipes and tips on using Pepperidge Farm Puff Pastry for easy holiday baking can be found at www.puffpastry.com. Thousands of cooks’ tools and additional holiday-related cooking tips, such as a Thanksgiving menu, timeline and checklist, can be found at www.Cooking.com.

About Pepperidge Farm
Since its founding 63 years ago, Pepperidge Farm has remained true to the original company goal of making distinctive, premium-quality bakery products. In addition to Puff Pastry Sheets and Puff Pastry Shells, Pepperidge Farm markets such popular products as Swirl Bread, Milanoâ Cookies, Goldfishâ Snacks, and a wide range of frozen products, including Layer Cakes, Turnovers, Garlic Bread and Pot Pies. Pepperidge Farm is based in Norwalk, Connecticut.

About Cooking.com
Founded in March 1998, Cooking.com is a leading online retailer of best-of-brand cooking-related products and specialty foods. The site offers around-the-clock accessibility to more than 7,000 product offerings from top brands such as All-Clad, Calphalon, Cuisinart, KitchenAid, Krups, Henckels and Wusthof – one of the broadest product selections of cooking-related items on the Web. In addition, Cooking.com provides thousands of recipes, cooks’ tips, feature articles and menu planners from renowned chefs, cookbook authors and restaurateurs, creating a unique destination for people who love to cook and enjoy gourmet food. Cooking.com also maintains an exclusive relationship with Burt Wolf, one of the nation’s best-known experts on food and cooking equipment, who contributes his unique views on new products and recipes from his worldwide travels. Cooking.com’s firm commitment to customer service ensures a hassle-free shopping experience for every guest; the site ranked third in an independent study by Resource Marketing rating the performance of Internet retailers in all product categories during the 1999 holiday season.