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Pepperidge Farm® Cookies “Go Pink” in Support of Susan G. Komen for the Cure®

Specially Pink-Wrapped Pepperidge Farm Cookies Available in October During National Breast Cancer Awareness Month



NORWALK, C.T., October 1, 2009 – This October, indulging in some of your favorite cookies will come with a new reward as Pepperidge Farm releases a variety of specially pink-wrapped cookies, including Original, Mint and Double Chocolate Milano®; Chocolate Chunk Milk Chocolate Macadamia and White Chocolate Macadamia; as well as Soft Baked Oatmeal Raisin to show support for Susan G. Komen for the Cure® during National Breast Cancer Awareness Month. As part of the brand’s ongoing commitment to finding the cures for breast cancer, Pepperidge Farm will continue its support for Susan G. Komen for the Cure through a total donation of $270,000 in 2009.


Each day, countless people take pleasure in the distinctive taste and texture of Pepperidge Farm cookies like Milano, Chocolate Chunk and Soft Baked. “Enjoying these delicious cookies will be a little sweeter this October when consumers know that their purchase will help Pepperidge Farm support the important work advances in breast cancer made possible by Susan G. Komen for the Cure,” said Michael Simon, Vice President, General Manager, Snacks at Pepperidge Farm. “We are proud to offer people simple ways to ‘go pink’ and become involved in helping to find the cures for breast cancer.”


Consumers can play the Circles of Inspiration game online at www.pepperidgefarm.com/pink. For every game played, Pepperidge Farm will donate $1.00 to Susan G. Komen for the Cure, up to $50,000.1


Susan G. Komen for the Cure will also partner with Pepperidge Farm Foodservice for Sodexo, Inc.’s Breast Cancer Awareness program. Pepperidge Farm Foodservice will donate $20,0001 to Susan G. Komen for the Cure and for the month of October will package 4-pack Milano Cookies in special “pink” film. General Mills’ Yoplait yogurt and Coca-Cola’s Fuze Empower beverages are also participants in this program. All of these efforts will help consumers support various Susan G. Komen for the Cure activities, including national research grants and community outreach projects.


Pepperidge Farm specially pink-wrapped cookie packages are available at major supermarkets, grocery stores and mass merchandisers nationwide. For more information on these and other Pepperidge Farm products, visit www.pepperidgefarm.com.


About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse™, 100% Natural and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio.


Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.


About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.




1 Part of overall $270,000 donation


CONTACTS:


Geri Allen
Pepperidge Farm
203-846-7351
[email protected]


Leslie Villwock
DeVries Public Relations
646-253-0232
[email protected]