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Pepperidge Farm Frozen Garlic Bread and Prego Italian Sauce Create New Partnership with the Scotto Family

Together, These Leading Brands Bring the Restaurant Experience Home to America’s Dinner Tables



Norwalk, CT (October 30 2008) – In an effort to share delicious, wholesome meals with American families, Pepperidge Farm and Prego brands have joined efforts with New York icons, the beloved Scotto family to bring restaurant quality recipes and the restaurant experience home to the family dinner table. This partnership with Marion, Elaina, Anthony Jr. and John Scotto, owners of Fresco by Scotto, NYC and frequent guests on NBC’s Today show, brings together the brands’ core values of family, authenticity and tradition, in this exciting relationship.


With the launch of this partnership in October, which is also Italian American Heritage month, consumers are inspired to commemorate Italian ancestry, and embrace it by enjoying the delicious food! The Scottos have created some delicious, yet simple, meal ideas using Prego Italian sauce and Pepperidge Farm frozen garlic bread. The sweetness of the sauce compliments the ingredients perfectly and the warm, fresh-from-your-oven garlic bread is a guaranteed crowd pleaser.


“These are delicious, easy-to-prepare recipes; it’s like eating the meals we serve at the restaurant, only in the comfort of your home,” said Marion Scotto, owner of Fresco by Scotto Restaurant. “The recipe creation was simple, especially when we began with the flavorful varieties of hearty Prego Italian sauce and authentic, hot and crusty Pepperidge Farm garlic bread.


The Scottos have turned supper into a celebration by including garden vegetables, fresh herbs, savory sauces, plus the most essential ingredient: family. Armed with a collection of 15 recipes, the Scottos have created a plethora of new classics including, Prego Penne alla Fresco with Pepperidge Farm Texas Toast, Scottos Sunday Sauce with Meatballs; and Prego Chicken Italiano with Pepperidge Farm Garlic Bread, just to name a few.


“The Scottos have been great partners. Their passion for food is truly inspiring and we are so pleased with the incredible recipes they have developed,” said Jeff Davis, Brand Manager, Prego. Theresa Choh-Lee, Business Director, Pepperidge Farm added, “With growing economic concerns, families are ‘dining in’ more often to save money. The Scotto family’s exclusive recipes deliver authentic, high-quality convenience to consumers without breaking the bank. We’re thrilled to offer families a unique and affordable way to enjoy restaurant-quality meals at home.”


In addition to the recipes created, the Scotto family shares restaurant secrets to enhance the home dining experience on myitaliantable.com. Tips include warming plates in the microwave before serving and when cooking with fresh herbs, add them at the last possible moment for optimal flavor. Also, one should tear, rather than cut, delicate herbs like basil. Myitaliantable.com also offers a printable recipe booklet so consumers can reference them in their kitchens every day. The site features an interactive dining utility, a products section, and allows consumers a peek into the life of the Scotto family. Site visitors can also download and print a coupon for their next shopping trip.


Pepperidge Farm Frozen Garlic Bread and Prego Italian Sauce
With the combination of two classic Italian ingredients, garlic bread and Italian sauce, these Scotto Family inspired recipes set the perfect stage to bring families together. Pepperidge Farm Frozen Garlic Bread is an American favorite because it is perfectly crusty on the outside, while warm and soft on the inside. Made with real ingredients, Pepperidge Farm frozen garlic bread is available in loaves of three flavors-Garlic, Five Cheese, and Mozzarella, and in toast in three flavors-Parmesan, Five Cheese and Mozzarella and Monterey Jack. Available in the freezer section, Pepperidge Farm frozen garlic bread have a suggested retail price, ranging from $2.44 to $3.24.


Prego Italian sauce is made with the perfect balance of sweet tomato taste and savory Italian seasonings available in 22 different varieties across four lines: Classic, Chunky Garden, Organic and Heart Smart, and is available at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.69


The Scottos are chefs and owners of Fresco by Scotto® restaurant, and are regular hosts of cooking segments on TV programs such as NBC’s Today Show.


About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse , 100% Natural and Whole Grain.


Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergic son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.


About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell’s®, Pepperidge Farm®, Prego®, Arnott’s® and V8® For more information on the company, visit Campbell’s website at www.campbellsoup.com


CONTACT:
Geri Allen
Pepperidge Farm
203-846-7351


John Faulkner
Campbell Soup Company
856-342-3738


Shauna Mayer
DeVries Public Relations
212-891-0419