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Pepperidge Farm Packaging Recognized for Innovation and Sustainability

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New Designs Enable 65 Percent Reduction in Materials

NORWALK, Conn.–(BUSINESS WIRE)–May. 24, 2012– Pepperidge Farm, Incorporated, a division of Campbell Soup Company (NYSE:CPB), was honored this month with two of the packaging industry’s most prestigious awards: the DuPont Awards for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals.

Both awards recognize the company’s Deli Flats® thin rolls and Goldfish® breads for innovative packaging design, sustainability and waste reduction. The new packaging for these products reduced the use of materials by 65 percent. The more compact package has an added benefit-25 percent more product can be shipped in the same shipping unit, resulting in reduced transportation costs and a smaller carbon footprint.

“When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that,” said Eva Peters, Director of Packaging Development at Pepperidge Farm. “We continued to innovate our original design, with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some.”

The new package designs are made of flexible film lamination that feature improved graphics and are unique to the bakery aisle. They provide excellent seal strength, resist tears, and the tear tape provides the benefit of tamper evidence. They also have a re-sealable pressure-sensitive seal instead of a zipper, providing consumers with a package that is easy to open and easy to reclose. According to the DuPont Awards panel, who recognized Pepperidge Farm with a gold level honor, “this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves.”

Developing leading-edge, sustainable packaging is part of Campbell’s strategy to deliver consumer-driven innovation in products and packaging.

About the DuPont Awards for Packaging Innovation

Now in its 24th year, the DuPont Awards for Packaging Innovation is the industry’s longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain. Each year an esteemed panel awards diamond, gold or silver honors based on “excellence” ratings in one or all of three categories: Innovation; Sustainability; and Cost/Waste Reduction.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® and Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

Photos/Multimedia Gallery Available:

Source: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717

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