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Pepperidge Farm Supports Habitat for Humanity and Celebrates Making Holiday Memories at Home With Holiday “Cookie House” Sweepstakes

Celebrity Designer, Tracy Hutson, Encourages Consumers to Share Holiday Baking Memories for the Chance to Win $10,000 for a Home Improvement Project



Norwalk, C.T., Nov. 19, 2009 – The holiday season conjures countless memories spent among family and friends at home, such as gathering for time honored traditions like building cookie houses, enjoying festive meals and exchanging holiday gifts. In celebration of families making memories in homes of their own, Pepperidge Farm is proud to support Habitat for Humanity this holiday season by donating $50,000 to help eliminate poverty housing.


And to help spread holiday joy, Pepperidge Farm is inviting consumers to share a cookie house photograph or personal holiday baking story for a chance to win $10,000 toward a home improvement project.


“Pepperidge Farm’s partnership with Habitat for Humanity is very exciting because we believe in supporting the organization’s important mission,” said Brian Immel, Business Director, Adult Snacks at Pepperidge Farm. “We are proud to help give more families in need the opportunity to experience holiday joy in their own homes.” Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people.


Television personality and celebrity designer Tracy Hutson is encouraging consumers to take part in this exciting sweepstakes. “The holidays are the perfect time for fun household projects that bring the family together,” said Hutson. “Building a cookie house is a great way to make memories at home, express creativity and begin or continue a special family tradition. I can’t wait to upload a photograph of my family’s cookie house to help get into the spirit of the season.”


For cookie house novices and experts alike, Pepperidge Farm developed an online video showing step-by-step directions for creating a classic cookie house complete with homemade icing. The video can be found at http://cookiehouse.pepperidgefarm.com. Now through 11:59pm EST on Thursday, December 31, 2009, consumers are invited to go online and access the recipe featuring Pepperidge Farm® cookies. By uploading a cookie house photograph or personal holiday baking story, consumers will spread holiday cheer among other baking enthusiasts and be entered to win a $10,000 gift card to a home improvement store for an enhancement project of their own.


Available at major supermarkets and grocery stores nationwide, Pepperidge Farm cookies are sold with suggested retail prices ranging from $3.99 to $5.99. For information on other Pepperidge Farm products, visit www.pepperidgefarm.com. Follow us on Twitter: twitter.com/PepperidgeFarm.


About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse™, 100% Natural and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio.


Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.


About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people. For more information, visit www.habitat.org.


CONTACTS:


Geri Allen
Pepperidge Farm
(203) 846-7351
geri_allen@pepperidgefarm.com


Leslie Villwock
DeVries Public Relations
(646) 253-0232
lvillwock@devries-pr.com