America’s Iconic Pasta Sauce Brand Brings Together First-Generation
CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 17, 2017–
Today, Prego introduced “Welcome to the Family,” a heartfelt
demonstration of the powerful benefits of a family meal. For more than
thirty years, Prego has been bringing all kinds of families together
around the dinner table – from traditional to non-traditional, old
friends to newfound – to share delicious tasting food, and in the
process, breaking down social and economic barriers and forging new
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Inspired by the modern definition of family as a group connected by
common interest, experience or life-defining moment, Prego brought
together a group of sixteen first-generation college-bound students from
San Diego for a family dinner where they could share their stories,
struggles, successes and dreams. What unfolded at the dinner table was
the realization that together, their future will be that much brighter.
“A Prego family meal has the power to create meaningful bonds,” said Yin
Rani, Vice President, Marketing Activation at Campbell Soup Company.
“When the conversation at the table is meaningful, you’re not as focused
on the little things, like spilling crumbs or a little pasta-sauce
splatter. Bringing people together more often to share a family meal is
at the heart of Prego’s purpose.”
College freshman are beginning one of the most formidable chapters of
their lives. For the thirty percent who are first-generation college
students, the transition is often even more intimidating.
In partnership with Reality Changers – an organization based in San
Diego with the mission to provide youth with academic support, financial
assistance and leadership training to become college graduates – Prego
helped these students discover a new family that can provide support,
alleviate anxiety of the unknown college experience, and share in the
excitement around their upcoming freshman year:
“A lot of first generation college students get this idea that they are
alone. The truth is, there are a lot of other students going through the
same thing. Family is everywhere. Anyone can become a family,” said
Andrea B. who will be attending San Diego State University this fall.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
About Reality Changers
Reality Changers believes that college changes everything. That’s why we
prepare low-income high-potential and high-performing students for
college through tutoring, leadership training, and community service.
Headquartered in a neighborhood described as “the rotting core of
America’s Finest City [San Diego]” and in a locality where less than 3%
of adult residents hold four-year degrees, Reality Changers has
developed a nationally- recognized, three-stage program that changes
realities by building first generation college students.
Source: Campbell Soup Company