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Prego® Expands Italian Sauce Offerings with Great Tasting New Alfredo Varieties Created to Make the Whole Family Happy

Three Delicious Flavors Help Home Cooks Reimagine Pasta Night

CAMDEN, N.J.–(BUSINESS WIRE)–May. 14, 2013–
Pasta night is a family dinner tradition, but many home cooks tend to
stick to a regular routine when it comes to noodle and sauce
combinations. Today, Campbell Soup Company (NYSE: CPB) announced
that Prego® is here to help reimagine pasta night
with a new line of creamy and delicious Alfredo sauces debuting this
month.

“Our Alfredo sauces are a natural next step for a brand that has been
providing Americans with delicious Italian sauces for more than 30
years,” said Dale Clemiss, Vice President of Simple Meals at Campbell
Soup Company, manufacturer of Prego®. “We know shoppers have a
choice in the pasta sauce aisle, and we’re confident that our Alfredo
sauces will inspire them to discover something new with the promise of
great taste, rich flavors and distinctive ingredients.”

The three new Alfredo sauces complement the already popular line of Prego®
Italian sauces, offering a flavor combination for everyone. The new
varieties include:

  • Prego® Homestyle Alfredo is smooth and creamy,
    with the perfect balance of garlic, cream and parmesan sauce.
  • Prego® Flavored With Savory Bacon is an indulgent
    sauce featuring the bold flavors of real bacon combined with hints of
    cracked black pepper.
  • Prego® Artisan Three Cheese is a bold blend of
    white cheddar, parmesan and romano cheeses sure to please any cheese
    lover.

“There are so many ways to enjoy Prego® Alfredo sauces — pair
any of the delicious varieties with your favorite pasta for a quick and
satisfying meal for your family,” said Sheila Miller, a project manager
in Campbell’s Consumer Test Kitchen. “Or, for a new twist on classic
favorites, try using the sauces as an ingredient in your favorite
lasagna, casserole or baked chicken recipe.”

There are a variety of delicious recipes available on www.campbellskitchen.com,
including:

Prego® Alfredo sauces are available at Wal-Mart and Target stores
nationwide for a suggested retail price of $2.59. National distribution
is expected by October 2013. For more information, visit www.prego.com
or www.Facebook.com/Prego.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social
responsibility program, the company strives to make a positive impact in
the workplace, in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]
or
Current
Kate
Knox, 312-929-0506
[email protected]